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Learning about your customers
AUDIENCE IDENTIFIERS
PERSONA SEGMENTS
1
Define your customer persona (what does his/her day look like)
shop when they’re bored, retail therapy
2. CFOs/high-office/organized
Demographics
35+ age
Above 50Lakhs
Psychographics attributes & interests
socialites, shopaholics, like luxury items, cars, travel, pets, fine dining, all pleasures in life
Negative personas
People not open to new things/new brands
Purchase Triggers/ Seasons/ Stages of Life
retail therapy, when bored, or occasions, wedding/diwali/valentines/anniversaries/job promotion/baby shower
2
People who follow influencers like
follow up
3
Events/expos/trade shows/conferences that your target audience maybe interested in:
high-footfall at wedding exhibitions, curated guest list with high profile person leads to sales, pop-up shows & tie-ups
4
Online forums or Facebook groups where your target audience is active:
Quora, wedding portals, Pinterest for eg: wedmegood
5
YouTube channels that your target audience follows?
Luxury-related channels, VOGUE, Harper’s Bazaar etc
6
7
Blogs that your target audience reads?
Luxury mags: GRAZIA, VOGUE, etc
8
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