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COPYWRITER BRIEFING INPUTS
ABOUT PRODUCT(S)
Table 1
Property
Value
1
What is the product(s)/offer/services you sell?
Winning products/ Focus SKUs
-trending deigns- rank in seo also,
- 100 rings per month -
- with offers/ sale these worked v well
website sale- natural diamonds.
2
3
What is the rational thing this product solves? (removes pimples, improves sleep, fastens weight loss, grows hair in 2 weeks)
gifting, engagement , wedding , occasion, workwear jewellery, milestone birthday, baby shower gift, first job, payday, wedding anniversary, V day, DIWALI - REACH OUT TO EXISTING CUSTOMERS- UPSELL, CROSS SELL WITH TEM.. offers- coupons- offer should only for me- for a limited time -
4
5
In which situations/circumstances a person use this product?
Why would that person use it?
What are the problems that the product is solving? What is the transformational benefit?
Benefits, aspirations or goals achieved (areas of health, status, relationships, wealth)
(I love to be complimented for my slim body)
save a lot of money - 25lakh, other brands were 2.5 cr -
getting more,
unmatched, - reviews from google -
Problem, pains or fears allayed
(My jeans don’t fit me any more, Am I looking darker?, Problems expressed in a negative emotion)
6
7
Why would someone want to switch from an existing product to yours? Example: Korean Skin Care to your Skincare
1- product range, better pricing, better design , 100% buy back (exchnage)- cashback 20% we deduct on stone(on gold is 100% we give cashback)
8
What are the questions, objections or hesitations people have before buying from you (even negative reviews received?)
More like a testimony to confirm the buying decision. Also similar to FAQ’s.
Ex: Is the tee true to its size? Will it look good on me Will it suit my sensitive skin? Will it cause any breakouts?
lab diamond - how r they diff, are they real - how are they diff from moissanite
(we place all 3 type sof diamonds- ppl who bought a lot of diamonds in life, they can differentiate moissanite -(destiantion wedding, travel fridnly pricing they might buy)
9
Any false beliefs customers have that need to be addressed before they buy
(Myth- I may get addicted to using supplements, If I wear this biker-brand t-shirt but people may perceive me as a thug/beardy, Ayurveda= doesn’t work/only long term results/we’ve to apply a powder etc)
False beliefs/Myths
Stories we can tell to overcome those false beliefs
10
What is the Biggest Promise / Guarantee about your offer (Risk reversal) eg. Eg. 14- Day refund Policy if you’re not satisfied. 100% Organic.
Any information that you want to provide your customers that helps in risk reversal?
policy - 15 day refund policy, 100% buy back(exchnage)
11
12
13
What's the price point or price range? (lowest-highest product price)
Lowest
nose pins - 2k
Highest
bangles - 6 lakh
AOV
(21k)
Best seller
14
15
Any technical specs about our products we need to know?
What people google to arrive at your or similar products?
Ex: “Minoxidil” in the Hair care industry, “Hyaluronic acid” in skincare products. Brands that do not use “Mica”.
engagement rings, diamond/solitaire, lab diamond, moissanite rings, CVD, HPHT, mangalsutra, bangles, 22kt bangles, 1ct diamond solitaire, wedding jewellery, gifting rings, (follow up )
(goodle adwrds we can check)
16
17
How are product delivered to customers?
Is Free shipping available?
yes, (free shipoing for 2000 dollar abv for international)
Is COD Available? What payment methods?
no, upi credit, debit,, emi for online also , net banking
Shipping timelines?
in india & abroad,
There are no rows in this table
10
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