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Objective
To increase the transactional users (society) on Park+ App
User
Car owner, society residents who activate their tags on park+ app
What are the user looking for -
To receive (~almost) realtime notification of their vehicle activity i.e Entry and Exit from their society OR corporate. Open discussion points -
More clarity on building this flow? Are we 100% sure on moving to this change, as there it will be a 100% deployment for all? Need all the content and conversations points, like for notification and sms User segment based on onboarding status
(The flows will be planned separately for these segment of users)
Existing users, who are already getting notifications w/o cost New users, who are not yet onboarded Research and Projections -
@shashank to add
Product Metrics -
Total number of unique users (activated for 1st time) Retention count (users who purchased/ renewed Average time of activity creation to notification sent New user
(Happy flow)
Existing User
(Happy flow)
Subscription Model
User subscription status
Null - 1st time user → Push to buy
Active - subscription is live
Expired -
Before expiry - reminder → Push to renew Post expiry - recall → Push to renew
NEW USER
Framework
Discovery places (in App)
Home Page
1st time purchase (To drive attention) Action primary card - user prompt to buy service Knowledge about what is this service? Renew reminder and purchase (To renew) Action primary card - user prompt to renew service Flow (to reschedule/ snooze) Reminder conditions and logics Vehicle RFID Page
1st time purchase (To drive attention) Action primary card - user prompt to buy service Renew reminder and purchase (To renew) Action primary card - user prompt to renew service Flow (to reschedule/ snooze) Vehicle details page
1st time purchase (To drive attention) Renew reminder and purchase (To renew)
Notification (in App)
(To drive attention)
SMS
(To drive attention)