Society Product Notes

Society Notification payment flow V1


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Objective

To increase the transactional users (society) on Park+ App

User

Car owner, society residents who activate their tags on park+ app
What are the user looking for -
To receive (~almost) realtime notification of their vehicle activity i.e Entry and Exit from their society OR corporate.
Open discussion points -
More clarity on building this flow?
Are we 100% sure on moving to this change, as there it will be a 100% deployment for all?
Need all the content and conversations points, like for notification and sms
User segment based on onboarding status
(The flows will be planned separately for these segment of users)
Existing users, who are already getting notifications w/o cost
New users, who are not yet onboarded

Research and Projections -

@shashank to add

Product Metrics -

Success Metrics
Business Metrics
Total number of unique users (activated for 1st time)
Retention count (users who purchased/ renewed
Tech metrics
Average time of activity creation to notification sent
Funnel
New users adding tag
Click buy this feature
Complete payment
Kill Metrics
TO ADD

New user

(Happy flow)
Open Park+ app
Add vehicle
Add tag
Buy notifications?
Payment Success

Existing User

(Happy flow)
open park+ app
Select vehicle
RFID page
Buy notifications
Payment Success

Subscription Model

Table 4
Duration
Amount
1
2
3 Month
20
3
6 Month
50
4
12 Month
90
There are no rows in this table
User subscription status
Null - 1st time user → Push to buy
Active - subscription is live
Expired -
Before expiry - reminder → Push to renew
Post expiry - recall → Push to renew

NEW USER

Framework

Attention
Consider
Buy
Service
Loyalty/ Renew

Discovery places (in App)

Home Page

1st time purchase (To drive attention)
Action primary card - user prompt to buy service
Flow (to buy)
[Basic text]
[CTA]
Knowledge about what is this service?
Why to buy?
[CTA] Pay now
Flow (to remove card)
Renew reminder and purchase (To renew)
Action primary card - user prompt to renew service
Flow (to renew)
Flow (to reschedule/ snooze)
Flow (to remove)
Reminder conditions and logics

Vehicle RFID Page

1st time purchase (To drive attention)
Action primary card - user prompt to buy service
Flow (to buy)
Flow (to remove card)
Renew reminder and purchase (To renew)
Action primary card - user prompt to renew service
Flow (to renew)
Flow (to reschedule/ snooze)
Flow (to remove)

Vehicle details page

1st time purchase (To drive attention)
Renew reminder and purchase (To renew)

Notification (in App)

(To drive attention)
(To renew)

SMS

(To drive attention)
(To renew)
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