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Strategic partner: Sitra (Finland’s future fund; ~€900 m endowment) backs our mission. They’ve commissioned a report from us and will host events with government and institutional stakeholders to seed a larger-scale pilot with a better monday.Deal in hand: We’re finalising a pilot acquisition — a resilient Finnish SME — at €665 000 (~4.5× trailing 3-yr avg EBITDA). We have ~92 % of the capital lined up.Financing secured: ~€250 000 equity committed and ~€282 000 debt approved (50 % Finnvera guarantee; 50 % personal guarantee). Post-acquisition plan and leadership succession identified; employee ownership structure agreed with local authorities.Credibility building: Our podcast has 30+ episodes and thousands of downloads; it’s opened doors across the industry.
Silver tsunami: Millions of European SME owners are retiring; many can’t find buyers for otherwise healthy businesses.Wealth gap: Ownership of productive assets is drifting further from the people who create value. Employee ownership fixes that, without sacrificing returns.Model that works: Decades of data from the US/UK show employee-owned firms grow and profit more, while workers and regions thrive.
Target raise: €65k Security: 11% of the pilot company (“Project Murdoch”)Minimum ticket: €10kBusiness: Nordic media monitoring & intelligence firm, 18 years old, ~€1.4 m revenue, ~10–15 % EBITDA, ~8.9 % CAGR, defensible vs AI, loyal workforce, clear manager setup to lead.Purchase price: €665 000 (~4.5× 3-yr avg EBITDA) + transaction feesEquity: ~€100k vendor finance + €25k local industry veterans + €145k a better monday + €110k friends & family + €65k (this raise)Debt: ~€282k, 50% Finnvera guaranteed / 50% personal guaranteeUrgency: we’re ready to sign and aim to close subscriptions by the end of August (or earlier once filled)Expected returns: 4-5x over 12-14 years, annual distributions beginning in ~year 7. Return driver: strong recurring revenue + cash generation used to buy back investor shares over timeLiquidity pathway:Investors exit progressively, without relying on resale or hyper-growthAs shares are repurchased, each remaining share increases in valuePlan: keep what works, support new leadership, tailor for employee ownership, and begin progressive equity transfer to staff through profits over time.
Impact + returns aligned: every euro of investor liquidity is tied to employee ownership expansion - the more successful the business, the faster employees gain equity and investors receive buybacks.Investor-friendly entry: €65k normally equals ~9% of the company, but this round secures 11%, a built-in uplift.Resilient business: sticky customers, data moat, moderate growth, healthy margins.
a better monday | Pilot Investor Memorandum
We are on the precipice of our first acquisition and are raising a small friends and family round to bridge the gap and position a better monday to capitalise on early momentum
Hi all,
A year ago I left my previous company to build a better monday, we buy great SMEs from retiring owners and transfer the equity to the employees. Owners get a dignified exit. Companies and communities stay strong. Workers build real wealth.
Our 20-year goal: create 10 000 employee-owners and transfer €6 bn of equity to the people who actually power these businesses.
In our first 12 months we’ve made real progress and now we’re raising a small friends-and-family round to push over the line on our first acquisition.
What we’ve accomplished
Why now
The ask
We’re raising the final €65k to close the pilot acquisition. I’m investing alongside you.
Financials & Returns Pilot Deal — equity in the acquired company ()
Use of proceeds & structure (pilot deal)
Return profile & Plan
Why this deal is attractive
If investing isn’t an option, introductions to values-aligned operators, sellers, or small-cap lenders are just as valuable. Seriously.
Thank you for considering this. Let’s create a better monday for many
— Andy
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