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Subject: Join Us in Creating 10,000 Employee Owners – Last Chance to Be Part of Our First Deal

Hi All,

A year ago, I left my previous company to pursue a mission close to my heart – building a better monday.

Our goal is simple but ambitious: buy great SMEs from retiring owners and transfer the equity to their employees. This provides:

A dignified exit for owners

Stronger companies and communities

Life-changing outcomes for workers

We aim to create 10,000 employee owners and transfer €6B of equity over 20 years.

Why now?

We are 90% funded on our first acquisition and need just €70,000 to close the deal.

⁠

✅ What We’ve Achieved in 12 Months

Strategic Partnership with Sitra – Finland’s €900M future fund believes in our mission and has commissioned us to write a national report and host events to fund a large-scale pilot.

Pilot Acquisition Secured – We’ve negotiated the purchase of a profitable Finnish SME (€615k) and:

Raised ~€250k equity + €282k debt (50% guaranteed by Finnvera)

Identified the future leadership team

Formalized the employee ownership transition plan

Industry Credibility – Our “Alternative Exit” podcast has released 30+ episodes with thousands of downloads, positioning us as thought leaders in employee ownership.

⁠

🌍 The Problem We’re Solving

Silver Tsunami – 1.8M SME owners in Europe will retire in the next decade. 90% will struggle to find buyers.

Wealth Inequality – Productive assets are concentrated in the hands of a few, leaving workers without a path to ownership or wealth creation.

💡 Our Solution

We acquire enduringly profitable companies, provide retiring owners with a dignified exit, optimize for employee ownership, and progressively transfer equity to employees.

This model links financial returns to social impact: companies continue with moderate growth and profitability, and future free cash flow is used to buy back equity, generating strong returns over 8–15 years.

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💰 Investment Opportunities

We’re offering two ways to participate:

1️⃣ Pilot Deal – €70,000 (Approx. $123k AUD)

Own 15% of the pilot company (Project Murdoch)

Profitable Nordic Media Monitoring firm (18 years old, €1.4M turnover, 10–15% EBITDA)

Acquisition price €615k (4.1x trailing 3-year EBITDA)

Co-invest alongside industry veterans & vendor finance

Expected Return: ±5x over 8–15 years

2️⃣ Management Company Coupon – €100,000 (Approx. $177k AUD)

Not a loan, not equity – it’s early-stage participation

Share in our future distributions up to 4x your investment

Rides on the success of all our future deals, not just the first one

If we win, you win.

⁠

⚡ Why Invest Now

We are €70,000 away from closing our first acquisition.

Early investors will have the founder advantage: participation in our first success story and priority in future opportunities.

Minimum investment: €10,000.

If this mission resonates with you, reply to this email and I’ll send the investor pack and next steps.

Thank you for considering joining me in creating a better monday – for owners, workers, and communities.

Warm regards, Andy

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