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Relevance score
1
Dog walker user journeys
View Report
To create a new onboarding system, we studied how dog walkers currently use the app.
This report contains key journey maps we often refer to in product development
, and notes which tasks are especially significant/pain points.
Dog walkers prefer to know the size of the dog they are walking first, then the age.
Dog walkers often have a maximum number in mind of dogs they’d like to walk in a week.
Dog walkers prefer scenic hikes over neighborhood walks.
account
locator service
security
house sitting
walk
day care
calendar
Super Spa Time
Sitters
Groomers
Walkers
Interviews
Data analytics
Observations
Core Products
6
2
Dog sitter persona research
View Report
We researched prospective dog sitters on why they were interested in signing up, what they hoped to get out of dog sitting, and their general feelings about the product.
Dog sitters often have dogs of their own. Sometimes they want to socialize them.
Because of remote work, there’s less interest in doing dog sitting during the day.
house sitting
Sitters
Interviews
Marketing
6
3
New calendar tool usability test
View Report
We built a new calendar tool for dog owners to check dog walkers’ availability and tested it for usability.
Unexpectedly, we discovered that dog parents want to first filter for budget, then search for availability.
Dog parents preferred the week-by-week view over the month-by-month view.
calendar
walk
billing
Dog Parents
User testing
Core Products
5
4
Comments exploratory research
View Report
We interviewed dog parents at dog parks about interacting with other local dog parents, their sense of community, and local needs, to explore creating a commenting system.
Dog parents only had interest in a comments section if it was centered around advice or tips.
They only wanted quality conversations. This could be a bonus feature for our premier membership.
Super Paw Plus
recruitment
Dog Parents
Field study
Interviews
Core Products
5
5
Grooming and walk combination plan research
View Report
We tested dog sentiment around a new grooming and walk packaged plan to see if dogs preferred grooming or walking first.
Dogs showed high satisfaction levels with either option (measured wags per minute).
Groomers preferred grooming after the walk, so the dog was more tired out and less reactive.
Super Spa Time
walk
Dogs
Groomers
Walkers
Field study
Core Products
5
6
Grooming partnerships research
View Report
To improve partnership operations, we researched how our partnership team currently reaches out to local groomers to be part of our Super Spa Time roster.
The key pain point is that dog groomers want a guarantee of how much they could make in a month, but we don’t have that data.
Partnerships often hears requests for success stories. We should produce more online case studies they can share.
Super Spa Time
recruitment
Internal
Survey
Interviews
Partner services
5
7
Dog sitter care package A/B test
View Report
We tested dog and sitter sentiment to three different packages to send to new dog sitters that would help welcome dogs into their home, including toys, blankets, and treats.
Dogs preferred the care package that contained the most treats.
Sitters preferred more toys over treats.
We recommend listening to the dogs.
house sitting
Dogs
Sitters
Field study
Observations
Marketing
5
8
Billing screen redesign
View Report
After hearing feedback that our billing screen was confusing, we researched current pain points to inform a redesign project.
Users often got stuck on confirming credit card payment and requested a “back” button.
Users preferred to see a monthly bill rather than a rolling feed of charges.
billing
Dog Parents
Observations
User testing
Core Products
5
9
SSO usability test
View Report
Before the launch of our new sign up page, we tested if users understood the new SSO options.
Users with password managers did not understand this was a new signup button, and not a login button.
Users requested multiple login options.
account
Dog Parents
Sitters
Groomers
Walkers
Data analytics
5
10
Locator service competitive analysis
View Report
To explore possibilities for our new map tool, we researched how similar service recruitment apps formatted their map tools.
Many maps start at neighborhood level, then expand to city level if needed.
Some companies also include price by the walker’s name.
locator service
Other
Competitive analysis
Core Products
5
11
Welcome gift exploratory research
View Report
We tested if giving new dog parents a welcome gift to our product would increase month-over-month spending. Options included adding Paw Points and sending a care package of treats to their dog.
Although dogs preferred the welcome packages that included treats, dog owners spent more in a year if they were initially awarded with Paw Points.
Existing owners registering new dogs didn’t need to get an extra physical package, and preferred online rewards systems.
billing
Paw Points
recruitment
Dog Parents
Dogs
Field study
Interviews
Marketing
5
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