Pinterest Content Marketing Cheatsheet

How to have an effective content marketing strategy on Pinterest

Ebrahim Azad

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This document is based on profoundly studying Pinterest algorithms and moving trends to conclude: "What is the best content for Pinterest, and how to effectively market that content on the platform?"

We at

Flightio⁠

used 16months' worth of account data + best practice points from Pinterest's official documentation.

Before we start, You might want to check out Flightio's Pinterest Profile:

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Follow Flightio on Pinterest
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Now to the Pinterest Content Marketing Checklist.

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(Standard Pins) - Basic requirements of good content marketing

Size: 2:3 Aspect ratio - 1000 x 1500 pixels would be the goal

Search Property: Title up to 100 characters (Keeping it under 60 characters would be suitable for Google SEO) - Up to 500 characters in Description (Absolutely use all your space but don't overkill with KW placement)

Link Building: Include a link to similar content on your website. You also can test linking to other content on Pinterest and A/B Test the performance.

Board Pinning: Include your new pins in clear, descriptive, and categorized Boards. You can convert every Reach into a sizable amount of Impressions with Boards.

Performance Boosters: Using written copy on the picture could help greatly (since Pinterest Titles are not really seen. Posting "Pin Albums" could help with time spent on every pin.

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(Video Pins) - Basic requirements of good content marketing

Be FAST: You have to capture the viewer's attention real fast. So use copy and a fast intro for your Video Pins.

Time: Pinterest says between 15 seconds to 1 minute long could be good. Based on experience, 30 seconds would be the sweet spot.

No Sound: some viewers don't play videos with the sound on. So the video should be descriptive and engaging even without the sound.

Performance Boosters: Like standard pins, put a copy on the thumb image, use Title and Description and save it to Boards.

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Trend Research Board⁠

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Content Planner⁠

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(Standard Pins) - Basic requirements of good content marketing

(Video Pins) - Basic requirements of good content marketing

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