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Content Marketing 101 - Webinar - 08/20/2022

Content Marketing 101

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Content Marketing 101

What is Content Marketing, and how to excel at it? This Doc will guide you to understand Content Marketing and how to better perform at it. To start, remember one thing: Cupcakes!

Ebrahim Chahardovali

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Defined by Coppyblogger, "Content marketing shares informative content that is relevant, interesting, and useful to your target audience."

There are four forms of content:

Written word

Audio

Video

Images

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Why does it Matter?

In a nutshell, Content Marketing is part of a more tremendous marketing effort. Fruits of this field take longer to bear, but the result is as sweet as you can imagine.

These are the direct result of good Content Marketing:

Brand Equity

More Traffic

More Leads

Organic and Dependable

Content In Sales Funnel

Content Marketing is present in every part of the Sales Funnel. As a content marketer you can help your team’s efforts with all kinds of tools and ideas.

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Guidelines + Tools + Charts

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Content Guideline How to create better and more?⁠

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Topic & Trend Finder Find exploding topics⁠

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Content Planners When & what to publish?⁠

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AI Tools Tools for a better content⁠

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Flightio Case Study

This a case study from our experience at

Flightio⁠

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Main Idea: Explore Iran Midland (Kashan, Isfahan, Kerman, Shiraz, Yazd)

Storytelling Angle: Iran’s Night Sky - Shahdad Kalouts

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Social Presence: An Actual Trip to Midland

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Sales Effort: Sell what we can through mass advertising

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yazd.airport300.gif

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feel-iran.kashan-300.100.gif

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yazd.airport.970.250.gif

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esfahan.airport300.250.gif

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PR Effort: Focus on Iran’s State of Tourism

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Why does it Matter?

Content In Sales Funnel

Guidelines + Tools + Charts

Flightio Case Study

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