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Content Marketing 101
Content Marketing 101
What is Content Marketing, and how to excel at it? This Doc will guide you to understand Content Marketing and how to better perform at it. To start, remember one thing: Cupcakes!
Defined by Coppyblogger, "Content marketing shares informative content that is relevant, interesting, and useful to your target audience."
There are four forms of content:
Why does it Matter?
In a nutshell, Content Marketing is part of a more tremendous marketing effort. Fruits of this field take longer to bear, but the result is as sweet as you can imagine.
These are the direct result of good Content Marketing:
Content In Sales Funnel
Content Marketing is present in every part of the Sales Funnel. As a content marketer you can help your team’s efforts with all kinds of tools and ideas.
Guidelines + Tools + Charts
Flightio Case Study
Main Idea: Explore Iran Midland (Kashan, Isfahan, Kerman, Shiraz, Yazd)
Storytelling Angle: Iran’s Night Sky - Shahdad Kalouts
Social Presence: An Actual Trip to Midland
Sales Effort: Sell what we can through mass advertising
PR Effort: Focus on Iran’s State of Tourism
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