What is Content Marketing, and how to excel at it? This Doc will guide you to understand Content Marketing and how to better perform at it. To start, remember one thing: Cupcakes!
Defined by Coppyblogger, "Content marketing shares informative content that is relevant, interesting, and useful to your target audience."
There are four forms of content:
Written word
Audio
Video
Images
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Why does it Matter?
In a nutshell, Content Marketing is part of a more tremendous marketing effort. Fruits of this field take longer to bear, but the result is as sweet as you can imagine.
These are the direct result of good Content Marketing:
Brand Equity
More Traffic
More Leads
Organic and Dependable
Content In Sales Funnel
Content Marketing is present in every part of the Sales Funnel. As a content marketer you can help your team’s efforts with all kinds of tools and ideas.