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FanThreeSixty - Release Notes

馃殌 Release Notes

Check out our
for a quick quarterly preview of what we鈥檙e working on next



The app manager, previously app designer, now supports a live preview of your app so you can better plan and get a feel of your changes before you make them. It still provides robust widget editing capabilities with a bit more access to things like 鈥榰nregistered user鈥 experience so you can tailor the app experience for different user types.

: Standard Content launched two additional forms
Event RSVPs: Gather sign-ups for custom events, watch parties, etc.
Build Your Own: Mix and match any of the available questions
Ability to add a custom short answer question
Ability to add any of the 鈥榝an favorites鈥 questions that are configured for your app
Standard Content Launched new standard and premium audiences. Below is the list of new audiences available in FanThreeSixty. If you see an audience in the below list that doesn鈥檛 appear in your platform, you are probably lacking the data integration and/or product required to generate that audience. Contact your Client Success Lead for more information.

New in Q4
Group name
Emoji + Name
Mobile users
馃挼 Mobile users who spend money
Active mobile users who have bought tickets in the last 365 days
Know your fanbase
馃巶 All birthdays
All fans who have a birthday on their profile
Fans who engage with comms
馃檵 Recently viewed comms
Fans who have interacted with one or more mobile communications in the last 3 months
Fans who engage with email
馃檵 Recently opened an email
Fans who have opened one or more emails in the last 3 months
Grow your user base
馃毄 Active fans without the app
Fans who have been active this year but haven鈥檛 registered for the app
馃師 Ticket buyers without the app
Fans who have bought tickets in the past year but haven鈥檛 registered for the app
馃巿 Highly engaged but no app
Fans with a high engagement score but haven鈥檛 registered for the app
馃悰 New fans without the app
Fans you identified in the last six months but who haven鈥檛 registered for the app
Future behaviors
馃敭 Own a ticket to a future event
Fans that have purchased a ticket to an upcoming event
馃 Not likely to use tickets
Nudge fans likely to not use their tickets to share their tickets with other people
馃幁 No shows
Fans that purchase tickets but are not scanning regularly
馃憟 Purchasing & showing up
Fans that have purchased tickets, owned, and scanned tickets
馃嵀 Owned, scanned, high spend
Highly likely to show up soon, scan their ticket, and spend money

Android update to API 30
Android TicketMaster SDK 2.5.1 upgrade



Winter sports launched with StatsBroadcast provider for College Stats within Mobile Application
iOS: layout/padding between Radio widget and button bar enhanced
iOS: Error message for Check Ins



Audience Insights that allows the ability for value/insight into audiences within a users workflow.
iOS layout update between radio widget and button bar



Communication sorting where users are now able to sort by useful metrics (most impressions, least engaged, etc.) when viewing their mobile communications.
IOS USLPHX Launch Image updates
IOS stats notifications user experience improvement
IOS Zip code on registration where fans will now be prompted to provide their zip code when they register. The field also has some basic logic/validation built in to prevent invalid zip codes from being submitted.
Android TicketMaster SDK update v2.4.0



The growing list of standard and premium audiences are now better organized to ensure you can navigate all the great content. We also have logical groupings based on indicated workflows (see thumbnails across the top of the Audiences page)


When a custom audience is being created, you will now be presented with an additional question of how long you want the audience saved for, 鈥60 days or 1 year. This will prevent audiences staying active forever, processing into perpetuity.
The default option is 1 year
If you accesses an archived audience, you can reactivate the audience for an additional 60 days or 1 year.
Saving an audience for 鈥榝orever鈥 is limited. If you need an audience persisting forever, please submit a ticket at


Forms allows you to create a series of entry fields (aka a form) that fans can input their responses based on your prompts. The data the fan enters goes directly to their Fan Profile. The forms are not limited to any platform so you can link to them in your mobile coms, email, social media, etc.


Now you can select a different link type in the platform to support live content coming from YouTube to stream within their app.


Critical Ticketmaster update 2.3.1 has been updated
鈿狅笍 Mobile communications are now able to be sorted by useful metrics (most impressions, least engaged, etc.)
Mobile push notifications now show an image and text preview on mobile devices so users can view more rich content on each notification before opening the app
Push notifications for Stat Broadcast are now streaming into the apps
Note: Football is currently working and the other sports are being added soon
Hockey sport type accurately reflecting 鈥楬ockey鈥
Maps on iOS transitioned to latest technology stack
Date range selection now supports selecting a single day


馃槓 Standard Content

This type of content will continue to be built out over time to ensure the platform continues to streamline frequent workflows and support future Playbook automations.
is now in audience builder as an audience segmentation
is now in audience builder as a segmentation. This measures how frequently the fan interacts with the brand over time.


has streamlined interactions and increased data access to the fan profile.
Ticket history table provides a detailed view when double clicked



Link sharing (aka
) allows you to copy links to sections within the mobile app and share them both internally (to app users) and externally (social media, email). Links can help drive new fans to the app and/or direct fans to very specific content within the app to complete a certain task (i.e. update zip code, link directly to Edit Profile).
Released mobile app updates to iOS store to resolve last bug in featured sections. iOS fans are getting the app updates which takes approx 3 days for the fans to install the app update.


Campaigns Beta allows you to track ticket sales, review insights about the purchasers, and retarget specific fans from your campaign. Please take a look at the various insights and let us know what other information would be helpful for your team to track.
If you have as your integration, you should be able to view all the insights that we have completed so far. Other ticketing integrations will not be able to filter by products, yet.

馃幆 Retargeting from Insights

Retarget to email/comm & save as audience options added to all clickable (blue colored) metrics on email/comm performance pages

鉂わ笍鈥嶐煩 Recovered Buyer State

Fans that purchase a ticket after being a Lapsed Buyer will now be converted to a Recovered Buyer. This will help reflect the hard work that goes into converting previous ticket buyers.

馃槓 Standard Content

This type of content will continue to be built out over time to ensure the platform continues to streamline frequent workflows and support future Playbook automations.
standard audiences and filters are available to all clients
standard audiences are available to all clients


Updated imagery for lock screen/unregistered users to encourage fans to register within the mobile app
Removed the ability to delete an audience that is part of another audience
Removed the ability to delete a tag that is used in an audience
Added search to tags administration


Team Activity report 馃搳

The Reports tab has been discontinued. In its place, you鈥檒l see a new Team Activity report under
in the nav. This report shows all touchpoints recorded by your team, with filters for date, rep and program.

Lead Score 馃弲

A new lead score attribute has been added. You鈥檒l see each fan鈥檚 individual score on their profile, as well as a new standard audience for top lead scores, and a filter for the same thing on program fan lists.


Mobile Link Sharing

Over the coming week, you鈥檒l notice a new page under Mobile called
Link Sharing
, which enables you to share links into your app from other channels like social media and email. We also updated the link selection in Mobile Communications.


鉁夛笍 When using
FanThreeSixty Email,
we now validate that all dynamic fields are valid before you send the email.

鈾伙笍 Retargeting enhancements
You can now use retargeting to send new emails/comms by clicking the blue opens/clicks number on emails.
You can now use retargeting to send an email from the trivia retargeting option in communications.


NEW: The FanThreeSixty Playbook

for brand new tutorials, case studies, and content inspiration. Topics include Fan Engagement, Revenue, Organizational Efficiency, and Fan Knowledge.

Recent fans

馃搵 When you click into the search bar, you鈥檒l see your five most recently visited fans


馃搳 On
Audience Insights
, you can now filter your audience/metrics by profile source, DMA and buyer type

Admin & settings

鉁 The
Manage Team
Manage Tags
page have an updated look and feel



馃挮 Audience Insights
is a new way to view and learn about your fans! Here are the highlights of what鈥檚 changed:

The new Audience Insights
home page
gives you a quick overview of key segments of your fanbase and serves as the launching point for deeper insights and actions to engage your fans.
The 鈥
standard audiences
鈥 you see on this page are core segments of your fanbase created automatically by the FanThreeSixty platform. Below the standard audiences, you can still see our recommended groups and any custom audiences you鈥檝e created in the platform.
When you click on an audience card, you鈥檒l come to a detail page with up-to-date, aggregated
about those fans.
Quick actions
make it easy to start a new communication, email or program directly from the home page or insights page.

For more specific details about where to find existing functionality, see the

Fan profile

馃懇馃徎鈥嶐煢 The
page now has a more modern and scannable layout! Everything that was previously on the fanview is still here, including contact info, tags, active programs and notes. We鈥檝e also added some new features, including:

Activity tags
鈥 These blue tags under contact information show if a fan is an app user, has purchased tickets or has opened an email.
Ticketing insights
鈥 If a fan has ticket purchases, you can see their yearly spend, their average ticket price and the date of their last purchase
Imported files
鈥 You can see what imported files a fan has and can open to a specific file directly from this page

You can access the full ticket history table and import details from this page. Note that you can see fan
(from their mobile app registration) on the fan details page 鈥 click 鈥
All profile info.

Mobile events

馃搮 The events builder for mobile has a new look and feel! Now it鈥檚 easier to view and manage the events in your app. Highlights include:

all past
and future events
Colleges can
see all events
without needing to choose a sport first
The list view shows if there are
stats or a radio broadcast
associated with the event
The card
shows logos and records

Mobile analytics

馃搳 The
Mobile Traffic Analytics
report is updated with a new, more user-friendly layout! Improvements include:

Data is aggregated for you so you don鈥檛 have to filter
Added trends over time
More visualizations make the data more scannable
The list of top screens now shows the name of the page

Mobile sponsors

馃憖 We are now tracking impressions for
sponsored launch pages
on the mobile app. (Updating and managing the app launch page still follows its same process; consult your client success rep for more information.)



馃攧 To improve performance, we鈥檝e changed the way Audience counts update. What you need to know:

Audiences update automatically as you use them
If you view or use the Audience, it will update
right then.
No need to refresh!
If you use the Audience in another context (Comms, Email, etc), the fan count will update

If you have any issues in the FanThreeSixty platform, please let us know by emailing:
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