📁 Data Import enhancements when uploading files include:
Create a new import by default: Import will be set to the default of a “new file”. To append a file to an existing import, users can click on that import in the list, then click “add another file.”
Unique identifier options: Only email or account ID are available by default for users. For files that do need a secondary identifier (i.e., if there is more than one row per fan), users can select that under Advanced Settings.
Data source default: A data source is selected for users by default. Users can change this if a user has another custom source.
Fewer mapping options in list: Users can only map to the fields that go directly onto the profile. For all other attributes, users can select “Import as a custom attribute,” and mapping options behave the same way they did before.
Default formatting for fields: To streamline the process, a default format will accept for Do not solicit and birthday. So, to import correctly, the file will need to have the correct formatting included before uploading. Please see Knowledge Center for more information.
How to target/activate your imported fans: Users can still segment as before, but can also retarget imported fans directly if users click on the import in the list and then click on the blue “fans” number on the detail page. Users can now also see information about their export like:
When opening video communication from push notification ability to like. Previously there were reports that sometimes there was a need to re-like when leaving the communication and has now been resolved.
Audience Builder - Enhancements include:
Refreshed user views with existing functionality
Previously users were only able to build an audience with one poll, now users can chain multiple polls together
Standard Content New in Q4: Communication Forms ✅
Start with template
Show fans what to expect at the venue
Start with template
Fill gaps in your fanbase data
Start with template
Tickets now available
Give fans a quick way to purchase tickets
Start with template
Thank you, come again
Retarget attendees with a discount
Start with template
Reward mobile fans with access to app-only content
Multiple choice question that shows voting results
There are no rows in this table
Technical Improvement for IOS Communications
IOS Mobile Authentication
Users of mobile applications can now unlock application using FaceID. Updated session expiration from 1 year to a longer session expiration/duration while increasing security by adding the FaceID step to unlock the app for IOS users.
The app manager, previously app designer, now supports a live preview of your app so you can better plan and get a feel of your changes before you make them. It still provides robust widget editing capabilities with a bit more access to things like ‘unregistered user’ experience so you can tailor the app experience for different user types.
Standard Content Launched new standard and premium audiences. Below is the list of new audiences available in FanThreeSixty. If you see an audience in the below list that doesn’t appear in your platform, you are probably lacking the data integration and/or product required to generate that audience. Contact your Client Success Lead for more information.
New in Q4
Emoji + Name
💵 Mobile users who spend money
Active mobile users who have bought tickets in the last 365 days
Know your fanbase
🎂 All birthdays
All fans who have a birthday on their profile
Fans who engage with comms
🙋 Recently viewed comms
Fans who have interacted with one or more mobile communications in the last 3 months
Fans who engage with email
🙋 Recently opened an email
Fans who have opened one or more emails in the last 3 months
Grow your user base
🚩 Active fans without the app
Fans who have been active this year but haven’t registered for the app
🎟 Ticket buyers without the app
Fans who have bought tickets in the past year but haven’t registered for the app
🎈 Highly engaged but no app
Fans with a high engagement score but haven’t registered for the app
🐛 New fans without the app
Fans you identified in the last six months but who haven’t registered for the app
🔮 Own a ticket to a future event
Fans that have purchased a ticket to an upcoming event
🤌 Not likely to use tickets
Nudge fans likely to not use their tickets to share their tickets with other people
🎭 No shows
Fans that purchase tickets but are not scanning regularly
👈 Purchasing & showing up
Fans that have purchased tickets, owned, and scanned tickets
🍭 Owned, scanned, high spend
Highly likely to show up soon, scan their ticket, and spend money
Android update to API 30
Android TicketMaster SDK 2.5.1 upgrade
Winter sports launched with StatsBroadcast provider for College Stats within Mobile Application
iOS: layout/padding between Radio widget and button bar enhanced
iOS: Error message for Check Ins
Audience Insights that allows the ability for value/insight into audiences within a users workflow.
iOS layout update between radio widget and button bar
Communication sorting where users are now able to sort by useful metrics (most impressions, least engaged, etc.) when viewing their mobile communications.
IOS USLPHX Launch Image updates
IOS stats notifications user experience improvement
📍IOS Zip code on registration where fans will now be prompted to provide their zip code when they register. The field also has some basic logic/validation built in to prevent invalid zip codes from being submitted.
The growing list of standard and premium audiences are now better organized to ensure you can navigate all the great content. We also have logical groupings based on indicated workflows (see thumbnails across the top of the Audiences page)
When a custom audience is being created, you will now be presented with an additional question of how long you want the audience saved for, ‘60 days or 1 year. This will prevent audiences staying active forever, processing into perpetuity.
The default option is 1 year
If you accesses an archived audience, you can reactivate the audience for an additional 60 days or 1 year.
Saving an audience for ‘forever’ is limited. If you need an audience persisting forever, please submit a ticket at
Forms allows you to create a series of entry fields (aka a form) that fans can input their responses based on your prompts. The data the fan enters goes directly to their Fan Profile. The forms are not limited to any platform so you can link to them in your mobile coms, email, social media, etc.
) allows you to copy links to sections within the mobile app and share them both internally (to app users) and externally (social media, email). Links can help drive new fans to the app and/or direct fans to very specific content within the app to complete a certain task (i.e. update zip code, link directly to Edit Profile).
Released mobile app updates to iOS store to resolve last bug in featured sections. iOS fans are getting the app updates which takes approx 3 days for the fans to install the app update.
Campaigns Beta allows you to track ticket sales, review insights about the purchasers, and retarget specific fans from your campaign. Please take a look at the various insights and let us know what other information would be helpful for your team to track.
If you have Tickets.com as your integration, you should be able to view all the insights that we have completed so far. Other ticketing integrations will not be able to filter by products, yet.
🎯 Retargeting from Insights
Retarget to email/comm & save as audience options added to all clickable (blue colored) metrics on email/comm performance pages
❤️🩹 Recovered Buyer State
Fans that purchase a ticket after being a Lapsed Buyer will now be converted to a Recovered Buyer. This will help reflect the hard work that goes into converting previous ticket buyers.
😐 Standard Content
This type of content will continue to be built out over time to ensure the platform continues to streamline frequent workflows and support future Playbook automations.
Updated imagery for lock screen/unregistered users to encourage fans to register within the mobile app
Removed the ability to delete an audience that is part of another audience
Removed the ability to delete a tag that is used in an audience
Added search to tags administration
Team Activity report 📊
The Reports tab has been discontinued. In its place, you’ll see a new Team Activity report under Sales in the nav. This report shows all touchpoints recorded by your team, with filters for date, rep and program.
Lead Score 🏅
A new lead score attribute has been added. You’ll see each fan’s individual score on their profile, as well as a new standard audience for top lead scores, and a filter for the same thing on program fan lists.
Mobile Link Sharing
🔗 Over the coming week, you’ll notice a new page under Mobile called Link Sharing, which enables you to share links into your app from other channels like social media and email. We also updated the link selection in Mobile Communications.
✉️ When using FanThreeSixty Email, we now validate that all dynamic fields are valid before you send the email.
♻️ Retargeting enhancements
You can now use retargeting to send new emails/comms by clicking the blue opens/clicks number on emails.
You can now use retargeting to send an email from the trivia retargeting option in communications.
for brand new tutorials, case studies, and content inspiration. Topics include Fan Engagement, Revenue, Organizational Efficiency, and Fan Knowledge.
📋 When you click into the search bar, you’ll see your five most recently visited fans
📊 On Audience Insights, you can now filter your audience/metrics by profile source, DMA and buyer type
Admin & settings
✨ The Manage Team and Manage Tags page have an updated look and feel
💫 Audience Insights is a new way to view and learn about your fans! Here are the highlights of what’s changed:
The new Audience Insights home page gives you a quick overview of key segments of your fanbase and serves as the launching point for deeper insights and actions to engage your fans.
The “standard audiences” you see on this page are core segments of your fanbase created automatically by the FanThreeSixty platform. Below the standard audiences, you can still see our recommended groups and any custom audiences you’ve created in the platform.
When you click on an audience card, you’ll come to a detail page with up-to-date, aggregated insights about those fans.
Quick actions make it easy to start a new communication, email or program directly from the home page or insights page.
For more specific details about where to find existing functionality, see the
👩🏻🦰 The fanview page now has a more modern and scannable layout! Everything that was previously on the fanview is still here, including contact info, tags, active programs and notes. We’ve also added some new features, including:
Activity tags — These blue tags under contact information show if a fan is an app user, has purchased tickets or has opened an email.
Ticketing insights — If a fan has ticket purchases, you can see their yearly spend, their average ticket price and the date of their last purchase
Imported files — You can see what imported files a fan has and can open to a specific file directly from this page
You can access the full ticket history table and import details from this page. Note that you can see fan preferences (from their mobile app registration) on the fan details page — click “All profile info.”
📅 The events builder for mobile has a new look and feel! Now it’s easier to view and manage the events in your app. Highlights include:
See all past and future events
Colleges can see all events without needing to choose a sport first
The list view shows if there are stats or a radio broadcast associated with the event
The card preview shows logos and records
📊 The Mobile Traffic Analytics report is updated with a new, more user-friendly layout! Improvements include:
Data is aggregated for you so you don’t have to filter
Added trends over time
More visualizations make the data more scannable
The list of top screens now shows the name of the page
👀 We are now tracking impressions for sponsored launch pages on the mobile app. (Updating and managing the app launch page still follows its same process; consult your client success rep for more information.)
🔄 To improve performance, we’ve changed the way Audience counts update. What you need to know:
Audiences update automatically as you use them
If you view or use the Audience, it will update right then. No need to refresh!
If you use the Audience in another context (Comms, Email, etc), the fan count will update
If you have any issues in the FanThreeSixty platform, please let us know by emailing: email@example.com