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Audience Catalog
By group
Group name
Emoji + Name
Category
Description
Learn about your fanbase
🚀 Active fans this year
Essentials
Fans who have purchased a ticket, attended an event, were active on mobile or email and/or have a connected touchpoint in the last year
🎟 Ticket buyers
Essentials
Tickets
Fans who have purchased a ticket in the last year
🌱 New fans (6 mo)
Essentials
Data
Fans who were identified for the first time in the last six months
👻 Engaged non-buyers
Essentials
Tickets
Fans who were active in the last year but who didn't purchase a ticket
Improve your data quality
🥸 Missing valid first/last name
Data
Fans that do not have a valid first or last name
✉️ Missing valid email address
Data
Fans that do not have a valid email address
📵 Missing valid phone number
Data
Fans that do not have a valid phone number
📪 Missing valid postal code
Data
Fans that do not have a valid postal code
🎁Missing birthday
Data
Fans that do not have a birthday month
❓ Missing profile data
Data
Fans who are missing one or more of: name, phone number, postal code, or birthday month
Distance to venue
🛵 Fans near the venue
Location
Fans within 26 miles from venue
🚋 Fans < 50 miles from venue
Location
Fans within 50 miles from venue
🚗 Fans < 150 miles from venue
Location
Fans within 150 miles from venue
🚛 Fans < 250 miles from venue
Location
Fans within 250 miles from venue
✈️ Fans < 500 miles from venue
Location
Fans within 500 miles from venue
Fans by data source
[Profile source name] x n
Data
Fans who have data from [Profile source name]
Interacting this week
🤝 Touchpoints this week
Activity
Tickets
Fans that have had a touchpoint with an account rep within the last 7 days
🏟 At your venue(s) this week
Activity
Tickets
Location
Fans that have scanned a ticket or used wifi within in the past week
💌 Opened an email this week
Activity
Fans who have opened an email in the last 7 days
Target fans by preference
[Fan favorite category]
Essentials
Mobile
Mobile users
🤳 Recent mobile activity
Essentials
Mobile
Mobile activity within the last 30 days
❤️ High mobile engagement
Mobile
Mobile users that have a lot of interactions with your mobile app
🤙 Moderate mobile engagement
Mobile
Mobile users that have some interactions with your brand via the mobile app
🐢 Low mobile engagement
Mobile
Mobile users that have a minimal amount of interactions with your brand via the mobile app
Know your fanbase
🥳 Birthdays this month
Essentials
Data
Fans with birthdays this month
🎂 Birthdays next month
Data
Fans with birthdays next month
🎁 Birthdays last month
Data
Fans with birthdays last month
🕺 Active within 3 years
Data
Fans that have interacted with your brand within the last three years
😴 Inactive fans
Data
Fans with no known activity with your brand within the last three years or longer
Start segmenting here
📱 All mobile users
Essentials
Mobile
Fans that have ever used the mobile app
🎟 All ticket buyers
Essentials
Tickets
Any fan that has purchased a ticket
🌎 All fans
Essentials
Your entire fanbase
✅ All verified fans
Essentials
Fans with verified email addresses from mobile/wifi registration or ticketing providers
Purchase tendencies
⏰ Last minute buyers
Tickets
Fans that purchase tickets two or fewer days before an event
🎲 First-time buyers
Tickets
Fans who have purchased within the last 400 days and have purchased only once in lifetime
🙅 Non-buyers
Tickets
Fans with no history of ticket purchases
💫 Repeat buyers
Tickets
Fans who have purchased within the last 400 days and have purchased more than once in their lifetime
💸 Lapsed buyers
Tickets
Fans who haven't purchased in the last 400 days
❤️🩹 Recovered buyers
Tickets
Previously lapsed buyers who then made a purchase
Activity streaks
💀 Ghosting fans
Activity
Fans that have not interacted with your brand in the past 30 days, but have at least 25 interactions in the last 365 days
☀️ Fair-weather fans
Activity
Fans who have interacted with your brand 10-25 days, across 1-10 weeks, within the last year
😎 Casual fans
Activity
Fans that have interacted with your brand in the last week, 5-25 weeks of the past 365 days, and more than 5 months out of the last 12
🤗 Committed fans
Activity
Fans that have interacted with your brand 50 weeks out of the past 52 weeks
🙌 Excited fans
Activity
Fans that have interacted with your brand 7 of the last 7 days
🦸 Super fans
Activity
Fans that have interacted with your brand at least 25 of the last 30 days
🧙♀️ Super humans
Activity
Fans that have interacted with your brand more than 300 days of the past 365 days
Featured
🥇 Top leads
Essentials
Tickets
Fans with a higher likelihood to buy tickets based on FanThreeSixty's Lead Score
Promising
Essentials
Tickets
Good candidates to encourage a ticket purchase near the event date
💘 Long-shot fans
Essentials
Activity
Fans that have been active in the past yet may need a reason or nudge to reengage
❤️🔥 Get 'em while they're hot
Essentials
Data
Fans that have interacted with your brand this week but have missing basic details
🪃 Bringing fans back to the venue
Essentials
Activity
Fans that have been with you for years and are still active but have not purchased recently
All
By category
Category
Column 2
1
Essentials
🚀 Active fans this year
🎟 Ticket buyers
🌱 New fans (6 mo)
👻 Engaged non-buyers
[Fan favorite category]
🤳 Recent mobile activity
🥳 Birthdays this month
📱 All mobile users
🎟 All ticket buyers
🌎 All fans
✅ All verified fans
🥇 Top leads
Promising
💘 Long-shot fans
❤️🔥 Get 'em while they're hot
🪃 Bringing fans back to the venue
2
Data
🌱 New fans (6 mo)
🥸 Missing valid first/last name
✉️ Missing valid email address
📵 Missing valid phone number
📪 Missing valid postal code
🎁Missing birthday
❓ Missing profile data
[Profile source name] x n
🥳 Birthdays this month
🎂 Birthdays next month
🎁 Birthdays last month
🕺 Active within 3 years
😴 Inactive fans
❤️🔥 Get 'em while they're hot
3
Activity
🤝 Touchpoints this week
🏟 At your venue(s) this week
💌 Opened an email this week
💀 Ghosting fans
☀️ Fair-weather fans
😎 Casual fans
🤗 Committed fans
🙌 Excited fans
🦸 Super fans
🧙♀️ Super humans
💘 Long-shot fans
🪃 Bringing fans back to the venue
4
Mobile
[Fan favorite category]
🤳 Recent mobile activity
❤️ High mobile engagement
🤙 Moderate mobile engagement
🐢 Low mobile engagement
📱 All mobile users
5
Tickets
🎟 Ticket buyers
👻 Engaged non-buyers
🤝 Touchpoints this week
🏟 At your venue(s) this week
🎟 All ticket buyers
⏰ Last minute buyers
🎲 First-time buyers
🙅 Non-buyers
💫 Repeat buyers
💸 Lapsed buyers
❤️🩹 Recovered buyers
🥇 Top leads
Promising
6
Location
🛵 Fans near the venue
🚋 Fans < 50 miles from venue
🚗 Fans < 150 miles from venue
🚛 Fans < 250 miles from venue
✈️ Fans < 500 miles from venue
🏟 At your venue(s) this week
There are no rows in this table
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