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Audience Catalog

Below is a list of every standard audience available in FanThreeSixty. If you see an audience in this list that doesn’t appear in your platform, you are probably lacking the data integration and/or product required to generate that audience. Contact your client success lead for more information.

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By group

By group

Group name

Emoji + Name

Category

Description

🚀 Active fans this year

Fans who have purchased a ticket, attended an event, were active on mobile or email and/or have a connected touchpoint in the last year

🎟 Ticket buyers

Fans who have purchased a ticket in the last year

🌱 New fans (6 mo)

Fans who were identified for the first time in the last six months

👻 Engaged non-buyers

Fans who were active in the last year but who didn't purchase a ticket

🥸 Missing valid first/last name

Fans that do not have a valid first or last name

✉️ Missing valid email address

Fans that do not have a valid email address

📵 Missing valid phone number

Fans that do not have a valid phone number

📪 Missing valid postal code

Fans that do not have a valid postal code

🎁Missing birthday

Fans that do not have a birthday month

❓ Missing profile data

Fans who are missing one or more of: name, phone number, postal code, or birthday month

🛵 Fans near the venue

Fans within 26 miles from venue

🚋 Fans < 50 miles from venue

Fans within 50 miles from venue

🚗 Fans < 150 miles from venue

Fans within 150 miles from venue

🚛 Fans < 250 miles from venue

Fans within 250 miles from venue

✈️ Fans < 500 miles from venue

Fans within 500 miles from venue

[Profile source name] x n

Fans who have data from [Profile source name]

🤝 Touchpoints this week

Fans that have had a touchpoint with an account rep within the last 7 days

🏟 At your venue(s) this week

Fans that have scanned a ticket or used wifi within in the past week

💌 Opened an email this week

Fans who have opened an email in the last 7 days

[Fan favorite category]

🤳 Recent mobile activity

Mobile activity within the last 30 days

❤️ High mobile engagement

Mobile users that have a lot of interactions with your mobile app

🤙 Moderate mobile engagement

Mobile users that have some interactions with your brand via the mobile app

🐢 Low mobile engagement

Mobile users that have a minimal amount of interactions with your brand via the mobile app

🥳 Birthdays this month

Fans with birthdays this month

🎂 Birthdays next month

Fans with birthdays next month

🎁 Birthdays last month

Fans with birthdays last month

🕺 Active within 3 years

Fans that have interacted with your brand within the last three years

😴 Inactive fans

Fans with no known activity with your brand within the last three years or longer

📱 All mobile users

Fans that have ever used the mobile app

🎟 All ticket buyers

Any fan that has purchased a ticket

🌎 All fans

Your entire fanbase

✅ All verified fans

Fans with verified email addresses from mobile/wifi registration or ticketing providers

⏰ Last minute buyers

Fans that purchase tickets two or fewer days before an event

🎲 First-time buyers

Fans who have purchased within the last 400 days and have purchased only once in lifetime

🙅 Non-buyers

Fans with no history of ticket purchases

💫 Repeat buyers

Fans who have purchased within the last 400 days and have purchased more than once in their lifetime

💸 Lapsed buyers

Fans who haven't purchased in the last 400 days

❤️‍🩹 Recovered buyers

Previously lapsed buyers who then made a purchase

💀 Ghosting fans

Fans that have not interacted with your brand in the past 30 days, but have at least 25 interactions in the last 365 days

☀️ Fair-weather fans

Fans who have interacted with your brand 10-25 days, across 1-10 weeks, within the last year

😎 Casual fans

Fans that have interacted with your brand in the last week, 5-25 weeks of the past 365 days, and more than 5 months out of the last 12

🤗 Committed fans

Fans that have interacted with your brand 50 weeks out of the past 52 weeks

🙌 Excited fans

Fans that have interacted with your brand 7 of the last 7 days

🦸 Super fans

Fans that have interacted with your brand at least 25 of the last 30 days

🧙‍♀️ Super humans

Fans that have interacted with your brand more than 300 days of the past 365 days

🥇 Top leads

Fans with a higher likelihood to buy tickets based on FanThreeSixty's Lead Score

Promising

Good candidates to encourage a ticket purchase near the event date

💘 Long-shot fans

Fans that have been active in the past yet may need a reason or nudge to reengage

❤️‍🔥 Get 'em while they're hot

Fans that have interacted with your brand this week but have missing basic details

🪃 Bringing fans back to the venue

Fans that have been with you for years and are still active but have not purchased recently

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