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Visual Elements

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Typography


Headline Typeface


Graf provides Pobrecito a voice that speaks as loud as its boldness! It is however still cheerful and friendly despite its weight. It is ideal for larger yet shorter lines of text such as headlines and large captions.
Pobrecito uses its Regular weight, usually in all caps set with ample spacing.

Pobrecito_Typeface - Graf.png


Body Typeface


Cadiz is the foil to Graf’s volume. It still carries an approachable friendliness thanks to its solid & round qualities. Cadiz is better suited for longer descriptions & large bodies of text.
Pobrecito uses two of Cadiz’s weights: Regular and Bold.

Pobrecito_Typeface - Cadiz.png



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