Flavor Spots

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Download Flavor Spots

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Overview

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Pobrecito uses shapes that punctuate the bold flavors that they serve. They’re geometric shapes used as masks, borders, or marks that have the same giddy jaggedness as the wordmark.

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Construction

A folder containing various Flavor Spot files have been included in the turnover. These need to be drawn in a similar manner in order to keep the key visual elements consistent.

1) Draw - Draw a shape in Adobe Illustrator.

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2) Apply “Roughen” Effect - Go to Effect > Distort & Transform > Roughen. Play around with the Size and Detail to create a craggier version of your original shape.

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You can play around with the roughen effect, resize and/or duplicate the shape/s to create patterns. You may also choose any of the brand colors to fill in the shape, or even choose to use it in its outlined form.

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