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Key Visual Element

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Flavor Bursts


Overview

Pobrecito_Flavor Burst 1.png
These elements illustrate the burst of flavor the comes with the eating Pobrecito’s food! They’re jagged shapes that borrow their shakiness from the wordmark’s texture.

Construction

A folder containing various Flavor Burst files have been included in the turnover. These need to be drawn in a similar manner in order to keep the key visual elements consistent.
1) Draw - In Adobe Illustrator, draw an irregular shape that resembles an explosion.
Pobrecito_Flavor Burst 2.png

2) Apply “Roughen” Effect - Go to Effect > Distort & Transform > Roughen. Play around with the Size and Detail to create a craggier version of your original shape.
Pobrecito_Flavor Burst 3.png
You can play around with the roughen effect, rotate and/or stretch the shape to your liking as long as it still resembles an explosion. You may also choose any of the brand colors to fill in the shape, or even choose to use it in its outlined form.
Pobrecito_Flavor Burst 4.png

Recommended Use

The Flavor Bursts can be used to decorate backgrounds or as image masks.
Pobrecito_Flavor Burst 5.png

Misuse

Do not draw an explosion that is too precise and sharp. It needs to be irregular with some curves.
Pobrecito_Flavor Burst 6.png

Avoid using too little or too much of the “roughen” effect.
Pobrecito_Flavor Burst 7.png


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