Emails for Retention

Learn

Create a “choose your own adventure” email course to learn user priorities

Send an annual industry survey to learn from them + share the results

Invite users to an annual check-in call

Ask customers to leave a review or NPS rating

Ask users to click on their favorite feature from a list

A/B test using different use cases or USPs when introducing a new feature

Ask for user answers to business/industry questions and share results with the community

Invite users to be the first to test a new feature

Teach

Provide a free guide

Send an interesting industry stat or trend

Record an interview with an industry leader

Invite to a webinar

Share work or productivity tips

Summarize most interesting learnings or discussion from conferences

Reintroduce an existing (even underused) feature

Show off an interesting way to use different features together to accomplish a task

Remind users about your other social channels or communities

Answer commonly asked questions

Present new business strategies

Promote outside resources

Offer to send a suggestion to their top problem

Provide resources for particular niches or roles

Inspire

Share user stats or congratulate progress

Highlight customer wins

Give stats on productivity of entire customer base

Create a competition among the community

Show examples or results from using a feature

Grow

Promote referral program

Have a flash upgrade sale

Talk about use case for feature or level only available in higher plan

Connect a higher-plan feature to achieving a coveted business goal

Storytime

Introduce customers to your team

Share the thought process behind your business decisions

Celebrate with them when you hit a business goal

Tell a funny company story

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