Create a “choose your own adventure” email course to learn user priorities Send an annual industry survey to learn from them + share the results Invite users to an annual check-in call Ask customers to leave a review or NPS rating Ask users to click on their favorite feature from a list A/B test using different use cases or USPs when introducing a new feature Ask for user answers to business/industry questions and share results with the community Invite users to be the first to test a new feature
Send an interesting industry stat or trend Record an interview with an industry leader Share work or productivity tips Summarize most interesting learnings or discussion from conferences Reintroduce an existing (even underused) feature Show off an interesting way to use different features together to accomplish a task Remind users about your other social channels or communities Answer commonly asked questions Present new business strategies Promote outside resources Offer to send a suggestion to their top problem Provide resources for particular niches or roles
Share user stats or congratulate progress Give stats on productivity of entire customer base Create a competition among the community Show examples or results from using a feature
Have a flash upgrade sale Talk about use case for feature or level only available in higher plan Connect a higher-plan feature to achieving a coveted business goal
Introduce customers to your team Share the thought process behind your business decisions Celebrate with them when you hit a business goal Tell a funny company story
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