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FreeWP
The Plan
Brand Positioning
Identity:
Emphasize mission-driven identity and ethical commitments.
Highlight commitment to worker ownership and community impact.
Focus on innovative and high-quality products and services.
Leveraging Existing Networks
Community Connections:
Build credibility and partnerships within the WordPress community.
Generate initial awareness through established networks.
Community Engagement
Active Participation:
Host events and workshops.
Engage through various platforms to foster connections.
Digital Marketing Strategies
SEO: Enhance website visibility.
Social Media Campaigns: Expand reach and engagement.
Influencer Collaborations: Generate buzz and attract a broader audience.
Thought Leadership Content: Position FreeWP as an industry leader.
Sales Channels
Direct Sales: Offer products and services via the company website and online marketplace.
Partnerships: Co-develop products with other WordPress businesses.
Affiliate Programs: Incentivize third parties to promote FreeWP products through commissions.
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