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2.2 Ad Set Level
Budget Code
Code
Daily budget (US$)
Purpose
Who can set this campaign
1
A
0-20
Use this budget level for testing different ad creatives, audience targeting options, and ad formats.
gather data and insights without investing heavily.
Intern, Junior Digital Marketer, Middle Digital Marketer, Senior Digital Marketer, Growth Manager, CMO
2
B
20-100
Starter budget: slightly larger budget to campaigns that
This allows for more significant reach and engagement.
Junior Marketer, Middle Digital Marketer, Senior Digital Marketer, Growth Manager, CMO
3
C
100-300
Standard Budget: Allocate a standard budget for ongoing campaigns that
This level allows for more consistent visibility and engagement.
Senior Digital Marketer, Digital Marketer Teamleader, Growth Manager, CMO
4
D
300-1000
Advanced budget allows for extensive targeting, A/B testing, and scaling successful campaigns.
Digital Marketer Teamleader, Growth Manager, CMO
5
E
>1000
Growth Manager, CMO
There are no rows in this table
*Level Code
Code
Description
Job Title/ Employer
1
1.0
Mass, Leaders, Directors
President
2
1.1
HR
CHRO, HR Director
3
1.2
Finance
CFO
4
1.3
Accounting
Chief Accountant, Account Director
5
1.4
Marketing
CMO, Marketing Director
6
1.5
Sales
CRO, Sales Director
7
1.6
Operations
COO, Director of Operations
8
1.7
IT
CTO
9
1.8
Customer Service
Director of Customer Service
10
2.0
Mass, Management Level
Manager
11
2.1
HR
HR Manager
12
2.2
Finance
Finance Manager
13
2.3
Accounting
Accounting Manager
14
2.4
Marketing
Marketing Manager
15
2.5
Sales
Sales Manager
16
2.6
Operations
Operation Manager
17
2.7
IT
IT Manager
18
2.8
Customer Service
Customer Service Manager
19
3.0
Mass Staff
Staff
There are no rows in this table
Location Code
Code
Daily budget (US$)
Purpose
1
A
0-20
Use this budget level for testing different ad creatives, audience targeting options, and ad formats.
gather data and insights without investing heavily.
2
B
20-100
Starter budget: slightly larger budget to campaigns that
This allows for more significant reach and engagement.
3
C
100-300
Standard Budget: Allocate a standard budget for ongoing campaigns that
This level allows for more consistent visibility and engagement.
4
D
300-1000
Advanced budget allows for extensive targeting, A/B testing, and scaling successful campaigns.
5
E
>1000
There are no rows in this table
Audience Code (Aud)
Code
Name
Persona (1)
Interests (2)
Behaviors (3)
1
0.0.0
Using Advantage+ Audience Strategy
Let AI Facebook target based on history conversion, pixel data, interactions with previous ads
None
None
2
1.0.0
Technology People
Interest in lookalike technology.
People who are likely to adopt new technologies earlier than others
Task Management
Software as a service
Trello
Asana
Early Technology Adopters
Using new devices, technology
3
1.0.1
Technology People
Interest in lookalike technology.
People who are likely to adopt new technologies earlier than others
Task Management
Software as a service
Trello
Asana
Early Technology Adopters
Using new devices, technology
{If anything change)
4
1.1.0
Technology People
Interest in lookalike technology.
People who are likely to adopt new technologies earlier than others
Task Management
Software as a service
Trello
Asana
{If anything change)
Early Technology Adopters
Using new devices, technology
5
1.1.1
Technology People
Interest in lookalike technology.
People who are likely to adopt new technologies earlier than others
Task Management
Software as a service
Trello
Asana
{If anything change)
Early Technology Adopters
Using new devices, technology
{If anything change)
6
2.0.0
Retargeting Website
People who got a touchpoint but not complete an expected event
1st TouchPoint: People who view the pricing page in last 30 day at website rework.com
Next TouchPoints
7
2.0.1
Retargeting Website
People who got a touchpoint but not complete an expected event
1st TouchPoint: People who view the pricing page in last 30 day at website rework.com
Next TouchPoints. {If anything change)
8
2.1.0
Retargeting Website
People who got a touchpoint but not complete an expected event
1st TouchPoint: People who view the pricing page in last 30 day at website rework.com
{If anything change)
Next TouchPoints
9
2.1.1
Retargeting Website
People who got a touchpoint but not complete an expected event
1st TouchPoint: People who view the pricing page in last 30 day at website rework.com
{If anything change)
Next TouchPoints. {If anything change)
10
Persona1-1sttouch-id-nexttouch
There are no rows in this table
Conversion Code
Code
Name
Description
1
Leads
Leads
User fill in Facebook Leads Form
2
RequestDemo
Request Demo
User complete request demo form in Website
3
There are no rows in this table
*Conversion Location Code
Code
Name
Description
1
App
App
Drive sales and conversions in your app.
2
MessagingApp
Messaging App
Drive sales and conversions through Messenger, Instagram and WhatsApp.
3
Website
Website
Generate leads through your website
4
Instant Forms
Instant Forms
Generate leads by asking people to fill in a form.
5
Calls
Calls
Generate leads by asking people to call your business.
6
Messenger
Messenger
Generate leads by starting chats in Messenger.
7
InstantFormsAndMessenger
Instant Forms And Messenger
Generate leads by asking people to fill in a form or by starting chats in Messenger.
8
There are no rows in this table
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