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Facebook Campaign Code
Facebook Campaign Code
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2.1 Campaign Level
2.2 Ad Set Level
2.3 Ad Level
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2.1 Campaign Level


Campaign Naming Convention:
{Country_Code} | {Time_Code} | {Platform_Name_Code} | {Objectives_Code}
Sample:
MY | 2024-02 | Rework | Leads: Lead Generation Campaign for Rework in Malaysia start at 02/2024.
ID | 2024-03 | Rework | Leads: Lead Generation Campaign for Rework in Indonesia start at 03/2024.

Country Code

Code
Country Name
ID
Indonesia
MY
Malaysia
PH
Philippines
TH
Thailand
VN
Vietnam
There are no rows in this table
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*Follow ISO 3166-1 alpha-2:
Link
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Time Code

YYYY-MM
Which month/year the campaign start
Follow ISO 8601
Example:
2024-02
2024-03

Platform Name

Code
ProductName
Rework
Rework
FounderBox
FounderBox
Success
Success
There are no rows in this table
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Objectives Code

Based on Facebook campaign objective framework: Outcome-Driven Ad Experiences, ODAX 2024
Code
Objective
Good for
Awareness
Awareness
Reach Brand Awareness Video views Store location awareness.
Traffic
Traffic
Link clicks Landing page views Messenger, Instagram, and WhatsApp Call
Engagement
Engagement
Video views Post Engagement Calls Conversions: view content, contact your business,
Leads
Leads
Instant Form Messenger and Instagram chat Call Conversion: complete a registration form, book meeting, become qualified lead
AppPromotion
App promotion
App Installs App Events
Sales
Sales
Catalogue sales Messenger, Instagram, and WhatsApp Calls Conversions: make a purchase, start subscription
There are no rows in this table
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