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Facebook Campaign Code
Facebook Campaign Code
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2.1 Campaign Level
2.2 Ad Set Level
2.3 Ad Level
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2.1 Campaign Level


Campaign Naming Convention:
{Country_Code} | {Time_Code} | {Platform_Name_Code} | {Objectives_Code}
Sample:
MY | 2024-02 | Rework | Leads: Lead Generation Campaign for Rework in Malaysia start at 02/2024.
ID | 2024-03 | Rework | Leads: Lead Generation Campaign for Rework in Indonesia start at 03/2024.

Country Code

1
2
3
4
5
Code
Country Name
ID
Indonesia
MY
Malaysia
PH
Philippines
TH
Thailand
VN
Vietnam
There are no rows in this table
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*Follow ISO 3166-1 alpha-2:
Link
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Time Code

YYYY-MM
Which month/year the campaign start
Follow ISO 8601
Example:
2024-02
2024-03

Platform Name

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2
3
Code
ProductName
Rework
Rework
FounderBox
FounderBox
Success
Success
There are no rows in this table
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Objectives Code

Based on Facebook campaign objective framework: Outcome-Driven Ad Experiences, ODAX 2024
Code
Objective
Good for
1
Awareness
Awareness
Reach Brand Awareness Video views Store location awareness.
2
Traffic
Traffic
Link clicks Landing page views Messenger, Instagram, and WhatsApp Call
3
Engagement
Engagement
Video views Post Engagement Calls Conversions: view content, contact your business,
4
Leads
Leads
Instant Form Messenger and Instagram chat Call Conversion: complete a registration form, book meeting, become qualified lead
5
AppPromotion
App promotion
App Installs App Events
6
Sales
Sales
Catalogue sales Messenger, Instagram, and WhatsApp Calls Conversions: make a purchase, start subscription
There are no rows in this table
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