The Brokers main goal is to increase efficiency of work with a loans to gain more profit
Qualitative research
Unclear
Interview
1
Unclear
Methodology
Describe the methodology of testing and needed respondents.
Respondents
Group
Name
Methodology
Notes
Group
Name
Methodology
Notes
1
Open
2
Open
3
Open
There are no rows in this table
Interview
The main goal of the interview is to receive some insights about Broker’s day-to-day life and define the main needs he/she has. To do that we will conduct the series of the exploration interviews where would address some questions to uncover the truth according to the current process of problem-solving.
Note! The interview should build on trust and conversation, not interrogation, so the strict following of the interview script is highly unrecommended. Use the flow instead.
Note! Interview has no dependence on the final UI and can be conducted with Brokers from any group without a risk of Spoil or Creating a biase, however, for economy of their time we could separate them into separate group or decrease their priority of participation in other sessions.
Script
Greetings and small talk for relaxing
…
You don’t mind if we continue our communication for further product improvements?
Results
Hypothesis
Status
Hypothesis
Status
1
Unclear
No results from filter
RITE testing (first group)
The idea of RITE testing is very similar with general usability testing: it also uses the same script, the sessions also conducted with thought aloud, however after each session, design team would make an adjustments of the designs, solving every problem noted while session. In this case new respondent wouldn’t need to face them again and new flow problems can be discovered. However, there are some limitations, like huge flow problems shouldn’t be fixed between sessions, but only those problem, that can be rushed in a matter of hours and those problem, which doesn’t need additional validation.
We suggest not to spend more than one group for this study, as 5–7 sessions will cover 80% of problems, which faces 80% of users.
Think aloud session (second and third groups)
Think aloud sessions are more structured than interviews and less likely to go off road. However, we prepared scenarios of the tasks with clarification questions to help users perform needed actions.
Before the session, it’s crucial for user to understand what’s going on. We need to calm him/her down with small talk and clarify, that we test the service, not user, there are no right or wrong answers and all the feedback would be helpful to make an experience more obvious and friendly.
Next step is to show an example, what we expect during the interview. The interviewer can provide and example of task execution with speaking his thoughts aloud.
During the session the interviewer should encourage people to speak their minds and ask clarification questions, meantime interviewer shouldn’t show any sign of clue for the user if he/she doing right or wrong.