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More about Persona creation you can learn
from the article
⁠
.

{Persona}

Problem Statement

For … {person}, it is a problem, that … {problem}. Ideally … {success story in ideal world}, but in reality … {real deal}. It is actually a problem, because … {argumentation facts}. That’s why we suggest to … {suggestion}.

Motive (Main Job)


Audience: {Person name}: Goals
Goal
There are no rows in this table
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Person: {Person name}: Tasks
Goal
Task
There are no rows in this table
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Person: {Person name}: KPI
KPI
1
​
There are no rows in this table
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Mental model


Insights: Persona
1
Type
Insight
Source
Confidence
Avoid
1
​
​
000
0
Pain
1
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​
000
0
Motivation
1
​
​
000
0
Approach
1
​
​
000
0
Feature
1
​
​
000
0
Idea
1
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​
000
⁠
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