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Audience
{Persona}
Problem Statement
For … {person}, it is a problem, that … {problem}. Ideally … {success story in ideal world}, but in reality … {real deal}. It is actually a problem, because … {argumentation facts}. That’s why we suggest to … {suggestion}.
Motive (Main Job)
Audience: {Person name}: Goals
Goal
There are no rows in this table
Person: {Person name}: Tasks
Goal
Task
There are no rows in this table
Person: {Person name}: KPI
KPI
There are no rows in this table
Mental model
Insights: Persona
Type
Insight
Source
Confidence
Avoid
1
000
0Pain
1
000
0Motivation
1
000
0Approach
1
000
0Feature
1
000
0Idea
1
000
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