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Brief
Kick-off Questions
Table
Type
To ask
Name
Business
7
Please, tell us about your company. Values, principles, approach — everything is interesting.
What is your business model?
Can you formulate main problematic areas your business are facing with?
Could you please describe your product we will work on?
What do expect to achieve with our work?
Can you name you direct or indirect competitors?
Maybe you could tell us some stories about your company, when you felt proud to work there? (For Brand identity)
Measurement
8
How do you measure success of your product?
Do you have KPIs/OKRs? What are they?
Do you use any tracking systems?
What channels are you tracking? Like marketing channels, CRM etc
What source of data you use the most?
How do you currently use data in your team?
How does the data support your decision making?
Does data you are tacking correlate with your products KPIs?
User orientation
5
If your clients are your end-users?
Do you use any segmentation/personas?
Did EPAM worked on this product before? What were the findings? What were the learnings?
Maybe you have some materials or outputs do you have for review (researches, surveys, user interview, customer journeys, user testing, etc.)?
Do you have any strategy to evaluate our decisions with end-users?
Scope
5
What’s the scope of this project? What should be done?
What is the foundation for your backlog/roadmap?
What’s the budget, Lobowsky?
Do we have a clear roadmap?
How would you measure the success of our partnership?
Team
4
Describe your current design team?
Who is ultimately responsible for signing off the design?
Do you have specific teams to work with? (Content strategy, Data analysis, etc.)
Cross-team collaboration?
Process
5
Do you have any preferences for delivery process? Maybe you using some methodology?
What tools are you using to support decision making?
How do you want to evaluate the design decisions?
Do you have design system, components library, style guides?
How detailed should be prototypes?
Tech Stack
4
What are the platforms (mobile, web, desktop)?
How many languages does your product support?
What tools are the designers using?
What will be used as front-end and back-end stack or any integrations?
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