Let’s cut through the noise and get real about knowing your customers better. You’ll learn simple strategies that will eliminate any confusion about who is on the other side of the screen.
How To Get More Buyers By “Getting” Your Buyers:
✅ Tap into what truly motivates your customers. What are they talking about? What's driving them nuts? What's getting them hyped? Immerse yourself in their conversations, online and offline.
✅ Identify their fears and understand their roadblocks. Why aren't they hitting that 'buy' button?
How To Find Out Why Some Visitors Leave Without Buying
📝 Run Usability Tests: Watch people use your site. Assign tasks, observe, ask questions, and jot down everything. Learn what a usability test is here.
👀 Watch Session Recordings: Use tools like FullStory to watch how visitors navigate your site. Then, spot where they struggle or bounce off.
💬 Talk to Sales and Front Desk Pros: Get real-world insights from the people who deal with customers face-to-face. They’ve got a whole lot of wisdom you won’t find anywhere else. I’m talking about all those objections that they hear from visitors, like, “Instead of coming to sessions, I could save money with online therapy or text therapy.”
☎️ Put Your Phone Number Everywhere: Every call is a chance to convert and learn. Even if you're not big on calls, take a few. Free consultations can convert callers into long-term customers. Plus, these conversations can be a wellspring of inspiration for your sales copy.
📲 Use Live Chat: It’s less intimidating for visitors and a goldmine of insights for you. And the best part? It’s not just about chit-chat; it’s a goldmine of insights. It reveals which pages are giving people problems and which products people are sparking questions.
🍭 Sweeten the Deal for Survey Takers: Offer incentives for filling out surveys. Every response can be insightful.
🗣️ Leverage Social Media for Feedback: Ask questions and get raw, unfiltered feedback.
🌈 Make Your Site Accessible: Don’t overlook the power of being inclusive. Accessibility and diversity matter. And guess what? Your clients, more than you’d believe, need digital accommodations. Make your website a welcoming place for all, including those with various abilities.
Now Turn Insights Into Action:
List at least 15 objections, concerns, or questions that have caused your visitors to leave your website.
💡Don’t Forget! Your objection-tackling list is valuable. Utilize it to improve your website, starting with quick fixes and working your way up.
