Minimum Viable Test
Background
Underdog is a protocol that allows for talent to reward and create a community around their biggest supporters by creating a social token.
Currently, Underdog has an MVP platform where underdogs and creators are able to create social tokens, find those who hold the tokens, and have their tokens bought.
Problem underdog (plus social tokens) is facing currently
Here are problems that underdog as a platform is beginning to face:
Difficulty onboarding creator supporters Difficulty activating creator/talent launch tokens in the pipeline So launching the token is great, but what else? These are macro problems that social tokens are facing at a high-level:
Social Tokens are a product looking for a Viable Use Case Social Tokens are a product looking for a Pain Point Defined monetization reasons for talent
Summary of Test
We want to create a full-on acquisition, activation, and community building test. We want to start the infrastructure to build underdogs community, activation processes, and understand how we can create more value for current social token curious folks.
Begin to start building underdog as a community driven, educational, and engaging brand in social tokens, brand-building, and mentoring Start to understand levers that incentivizes supporters to purchase social tokens from talent they support and how we can turn this social Create community in Telegram, Discord, Twitter, and Gather.Town. We want to begin to identify creators/talent and supporters who understand and will grow our curator network through TY token.
Hypothesis for Tests
We’re going to think about this ⇄ as a sort of funnel so we can understand at what point of the journey our users and customer. We’ll be able to understand where we can pull meme, educational, or emotional levers in order to bring on and create new $socialtokens.
Acquisition ( + Brand)
Memes for the culture on Social Tokens + Crypto Twitter Spaces + Category Focused Channels Airdropping TY to early-creator supporters (Create Viral Loop) Paid on Aggregators + Web2 Media Activation
Educate on Benefits of Social Tokens Provide Liquidity to lower barrier of Entry for Token Creation How-To-Use Underdog, How to Mint, How to Claim
Loyalty (Community)
Identify Cheerleaders , highlight and drive top of funnel brand Create competitions,events, and connections between community members
Execution Plans
Acquisition ( + Brand)
Memes for the culture on Social Tokens + Crypto Twitter Spaces + Category Focused Channels Find/partner social token channels + creators Host weekly update space on twitter spaces Airdropping TY to early-creator supporters (Create Viral Loop) ViralLoop - ‘share the TY token you received with friends’ Individual Token as early reward , TY Paid on Aggregators + Web2 Media Ads on Web3 - CmarketCap, Twitter, and Redfit Activation
Educate on Benefits of Social Tokens Create loom onboard video explaining, three benefits users receive Benefits: reward community, grow own brand, engage others Create Email Onboarding or Content Space for breakdown on STs Integrate education hub/education within platform Provide Liquidity to lower barrier of Entry for Token Creation Allocate $10-100 per creator (based on tier and following) to mint/rent token How-To-Use Underdog, How to Mint, How to Claim Loom Videos going through Platform and dumbing down Loyalty (Community)
Start by inviting current talent with tokens launched Create centralized location (discord,telegram,etc) Launch co-working events, 1:1 e-meets,fireside chats, etc Incentivize talent to airdrop and bring in their supporters/community via TY Identify Cheerleaders , highlight and drive top of funnel brand Create Meme’s for talent to use as top-of-funnel attention grabbing to token Give 10 WL TY tokens to founding community to use as referral system Highlight founding community in newsletter, socials, and in-platform Create competitions,events, and connections between community members ‘Bring on your community’ and win xyz NFT 1:1 introductions from token holder talent to talent Create talent meet-ups in geo-focused locations where Talent is Next Steps
Find name for TY token that doesn’t get blocked Create Social Token Memes Product Questions that Feed into Design
Underdog Protocol
