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Minimum Viable Test

Background
Underdog is a protocol that allows for talent to reward and create a community around their biggest supporters by creating a social token.
Currently, Underdog has an MVP platform where underdogs and creators are able to create social tokens, find those who hold the tokens, and have their tokens bought.
Problem underdog (plus social tokens) is facing currently
Here are problems that underdog as a platform is beginning to face:
Difficulty onboarding creator supporters
Difficulty activating creator/talent launch tokens in the pipeline
So launching the token is great, but what else?
These are macro problems that social tokens are facing at a high-level:
Social Tokens are a product looking for a Viable Use Case
Social Tokens are a product looking for a Pain Point
Defined monetization reasons for talent

Summary of Test
We want to create a full-on acquisition, activation, and community building test. We want to start the infrastructure to build underdogs community, activation processes, and understand how we can create more value for current social token curious folks.
Begin to start building underdog as a community driven, educational, and engaging brand in social tokens, brand-building, and mentoring
Start to understand levers that incentivizes supporters to purchase social tokens from talent they support and how we can turn this social
Create community in Telegram, Discord, Twitter, and Gather.Town. We want to begin to identify creators/talent and supporters who understand and will grow our curator network through TY token.

Hypothesis for Tests
We’re going to think about this ⇄ as a sort of funnel so we can understand at what point of the journey our users and customer. We’ll be able to understand where we can pull meme, educational, or emotional levers in order to bring on and create new $socialtokens.
Acquisition ( + Brand)
Memes for the culture on Social Tokens + Crypto
Twitter Spaces + Category Focused Channels
Airdropping TY to early-creator supporters (Create Viral Loop)
Paid on Aggregators + Web2 Media
Activation
Educate on Benefits of Social Tokens
Provide Liquidity to lower barrier of Entry for Token Creation
How-To-Use Underdog, How to Mint, How to Claim

Loyalty (Community)
Build own community
Identify Cheerleaders , highlight and drive top of funnel brand
Create competitions,events, and connections between community members

Execution Plans
Acquisition ( + Brand)
Memes for the culture on Social Tokens + Crypto
Popular SOL Memes
Trending Twitter Memes
Memes from Relationships
Twitter Spaces + Category Focused Channels
Find/partner social token channels + creators
Host weekly update space on twitter spaces
Airdropping TY to early-creator supporters (Create Viral Loop)
ViralLoop - ‘share the TY token you received with friends’
Individual Token as early reward , TY
Paid on Aggregators + Web2 Media
Ads on Web3 - CmarketCap, Twitter, and Redfit
Ads on Web2 - Google
Activation
Educate on Benefits of Social Tokens
Create loom onboard video explaining, three benefits users receive
Benefits: reward community, grow own brand, engage others
Create Email Onboarding or Content Space for breakdown on STs
Integrate education hub/education within platform
Provide Liquidity to lower barrier of Entry for Token Creation
Allocate $10-100 per creator (based on tier and following) to mint/rent token
How-To-Use Underdog, How to Mint, How to Claim
Loom Videos going through Platform and dumbing down
Loyalty (Community)
Build own community
Start by inviting current talent with tokens launched
Create centralized location (discord,telegram,etc)
Launch co-working events, 1:1 e-meets,fireside chats, etc
Incentivize talent to airdrop and bring in their supporters/community via TY
Identify Cheerleaders , highlight and drive top of funnel brand
Create Meme’s for talent to use as top-of-funnel attention grabbing to token
Give 10 WL TY tokens to founding community to use as referral system
Highlight founding community in newsletter, socials, and in-platform
Create competitions,events, and connections between community members
‘Bring on your community’ and win xyz NFT
1:1 introductions from token holder talent to talent
Create talent meet-ups in geo-focused locations where Talent is
Next Steps
Find name for TY token that doesn’t get blocked
Create Social Token Memes

Product Questions that Feed into Design


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