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Underdog Protocol

GTM, Filled In (Underdog June 2022)

Minimum Viable Test

Background

Underdog is a protocol that allows for talent to reward and create a community around their biggest supporters by creating a social token.

Currently, Underdog has an MVP platform where underdogs and creators are able to create social tokens, find those who hold the tokens, and have their tokens bought.

Problem underdog (plus social tokens) is facing currently

Here are problems that underdog as a platform is beginning to face:

Difficulty onboarding creator supporters

Difficulty activating creator/talent launch tokens in the pipeline

So launching the token is great, but what else?

These are macro problems that social tokens are facing at a high-level:

Social Tokens are a product looking for a Viable Use Case

Social Tokens are a product looking for a Pain Point

Defined monetization reasons for talent

Summary of Test

We want to create a full-on acquisition, activation, and community building test. We want to start the infrastructure to build underdogs community, activation processes, and understand how we can create more value for current social token curious folks.

Begin to start building underdog as a community driven, educational, and engaging brand in social tokens, brand-building, and mentoring

Start to understand levers that incentivizes supporters to purchase social tokens from talent they support and how we can turn this social

Create community in Telegram, Discord, Twitter, and Gather.Town. We want to begin to identify creators/talent and supporters who understand and will grow our curator network through TY token.

Hypothesis for Tests

We’re going to think about this ⇄ as a sort of funnel so we can understand at what point of the journey our users and customer. We’ll be able to understand where we can pull meme, educational, or emotional levers in order to bring on and create new $socialtokens.

Acquisition ( + Brand)

Memes for the culture on Social Tokens + Crypto

Twitter Spaces + Category Focused Channels

Airdropping TY to early-creator supporters (Create Viral Loop)

Paid on Aggregators + Web2 Media

Activation

Educate on Benefits of Social Tokens

Provide Liquidity to lower barrier of Entry for Token Creation

How-To-Use Underdog, How to Mint, How to Claim

Loyalty (Community)

Build own community

Identify Cheerleaders , highlight and drive top of funnel brand

Create competitions,events, and connections between community members

Execution Plans

Acquisition ( + Brand)

Memes for the culture on Social Tokens + Crypto

Popular SOL Memes

Trending Twitter Memes

Memes from Relationships

Twitter Spaces + Category Focused Channels

Find/partner social token channels + creators

Host weekly update space on twitter spaces

Airdropping TY to early-creator supporters (Create Viral Loop)

ViralLoop - ‘share the TY token you received with friends’

Individual Token as early reward , TY

Paid on Aggregators + Web2 Media

Ads on Web3 - CmarketCap, Twitter, and Redfit

Ads on Web2 - Google

⁠

Activation

Educate on Benefits of Social Tokens

Create loom onboard video explaining, three benefits users receive

Benefits: reward community, grow own brand, engage others

Create Email Onboarding or Content Space for breakdown on STs

Integrate education hub/education within platform

Provide Liquidity to lower barrier of Entry for Token Creation

Allocate $10-100 per creator (based on tier and following) to mint/rent token

How-To-Use Underdog, How to Mint, How to Claim

Loom Videos going through Platform and dumbing down

⁠

Loyalty (Community)

Build own community

Start by inviting current talent with tokens launched

Create centralized location (discord,telegram,etc)

Launch co-working events, 1:1 e-meets,fireside chats, etc

Incentivize talent to airdrop and bring in their supporters/community via TY

Identify Cheerleaders , highlight and drive top of funnel brand

Create Meme’s for talent to use as top-of-funnel attention grabbing to token

Give 10 WL TY tokens to founding community to use as referral system

Highlight founding community in newsletter, socials, and in-platform

Create competitions,events, and connections between community members

‘Bring on your community’ and win xyz NFT

1:1 introductions from token holder talent to talent

Create talent meet-ups in geo-focused locations where Talent is

Next Steps

Find name for TY token that doesn’t get blocked

Create Social Token Memes

Product Questions that Feed into Design

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