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Productising Development Process

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Twitter Research

Potentially useful Tweets
“Just crossed $400K in sales on Gumroad from 3 info products in 1.5yrs.”:
https://twitter.com/dvassallo/status/1432695370438479876
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he uses ads on reddit, e.g. he put them on r/aws for his book on AWS but it at one point it stopped being profitable → depends on cost-per-click-rate
there is Gumroad’s Discover (built-in-marketplace) but he mostly used his own network (Twitter) to promote his products
used to write on Hacker News and reddit to find reach and interested people
his info products on Gumroad are based on knowledge he already shared on Twitter
"I know a lot about X. How do I trade my knowledge for money?":
https://twitter.com/dvassallo/status/1440440810072248323
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go where people already are, give away everything you know for free, wait until people ask questions → these questions reveal the monetization opportunities
reddit, quora, indiehackers, twitter mentioned as ideal platforms
“Perks of launching your own digital product on
@gumroad
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“:
https://twitter.com/MakadiaHarsh/status/1441682150202376193
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learn marketing, Effective writing, Sales, Branding, Design, Code or No-code, Customer Support
promotes his products via Twitter and Newsletter
Thread on “how you can earn your first $ on the internet with your skills via
@gumroad
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“:
https://twitter.com/MakadiaHarsh/status/1421099664955281408
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write down skills you’re good at or wanna be good at
find people in the same boat
prepare product
keep product free for at least first 24h of launch
Thread: “How I made $100+ on
@gumroad
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in less than 48 hours of launching my FREE content”:
https://twitter.com/MakadiaHarsh/status/1397563924237537284
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do sth of your expertise
get feedback
he decided to post content on Twitter, Linkedin, IndieHackers, Hackernews, Reddit
product mock
launch day, tweet sth like: “Drop a 👋 and I'll share my content.”
warning: don’t do too many DMs → you can later publish a post with the download link
Setup a @gumroad page:
https://twitter.com/AprilynneA/status/1408112246635458563
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description
Attractive hook
Personal credentials
Visuals
Testimonials
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