Customers: Lyft (where the founder has worked before), Amazon, Warby Parker, Dallas Mavericks etc.
1 Weekly trivia quiz → round about 11 questions
trivia = questions with open answers (ie. input fields for users to enter the correct answer)
Different from the choice based quiz (hypothesis: trivia in US is more widely known compared to choice based quiz questions here in germany)
Product features:
Question log in db
Leaderboard
Teams within company
Quiz reminders send out via Mail
Integrations with Slack and MS Teams
Quiz customisations
different categories
different difficulity levels
Personalised categories (make life harder for quizmaster)
Pricing
1 dollar per user per month
Tier based pricing
Distribution channels
Early: Fools and friends → onboarded different companies
Podcast sponsoring (Sponsored a podcast series on the rise and fall of HQTrivia → brought in a lot of new customers) → regularly sponsoring niche podcasts
SEO (although hard and takes a lot of time)
PR (Featured in several articles from Slack, Fast Company etc.)
Interesting stuff
Asynchronous team building and quizzing is more powerful than dedicated quiz session in a company
one employee does it with his kids in the evening, the other employee does it during commute to work etc.