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Airtable Alternative

Ahref Competitor Research

Unstructured Notes First run Daniel

Airtable

Organic Traffic positive Trend

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Some Pouplar Landing Pages → plugging them back in ahref search shows how well they perform and what kind of ads airtable runs on them

Excel Alternative:

https://try.airtable.com/exceldatabase⁠

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Easy design your own database:

https://try.airtable.com/database⁠

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Access alternative

https://try.airtable.com/microsoftaccess⁠

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Here are all, quite interesting that ehy don’t have many persona langingpages but like one for createive agency:

https://ahrefs.com/positions-explorer/paid-top-pages/subdomains/us/1/traffic_desc?target=airtable.com⁠

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Most of top US competitors are not database UIs but something else (excel smartsheet)

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Top 5 Ads are generic and don’t point at any specific user group, maybe slightly the org chart thing, but that’s still quite generic

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Keywords

Most high traffic keywords were quite irrelevant

Airtable API has 1,4k monthly search traffic

Basefrow

Low Traffic

Top keywords Airtable alternative 100 traffic and Airtable competitor 150 traffic

All the small table tools are pretty useless in terms of insights

Retool

Solid traffic through longtail keywords e.g.

https://retool.com/blog/erp-for-engineers/⁠

(20k search volume, position 8, 480 traffic)

Good Landing pages

12 % traffic admin panel:

https://retool.com/use-case/admin-panels⁠

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7% traffic with integration:

https://retool.com/integrations/mysql⁠

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2nd and 5th most poupular ad (after retool itself) → SQL GUI focused

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