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23/24 Email Marketing Strategy
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Audiences

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TLC Pass & TBD Ticket Audiences

About half of these lists overlap!

Third Best Deal for Marketing

Likely to stay and buy a ticket but not a passholder, included all Vermonters and past quad pack holders.
TBD Audience Makeup = 81,334
Column 1
Email-able QTY
Suppress or Include
ADP Name
NOTES
1
Quad Pack Purchasers 20-23
2,592
Include
Quad Pack Purchasers - Seasons 20-23
3 seasons: 20/21, 21/22, 22/23
2
Vermont Residence
25,036
Include
Vermont Residence
3
Winter Lodging Propensity
60,600
Include
Med High Very High Winter Lodging Propensity
4
Pass Holders Last 2 Years
47,957
Include
Pass Holders Last 2 Years
5
22/23 Lift Ticket Purchasers
10,746
Include
22/23 Lift Ticket Purchasers
6
22-23 Employee Passes
532
Suppress
2223 Employee AMC/Ikon Passholders
7
Local Pass Holder 23/24
983 (9/5/23)
Suppress
Winter Local Pass holders - 23/24 Season - AMC-MNF
also suppressed in Last Chair list
8
Ikon Pass Holder 23/24
25,673 (9/5/23)
Suppress
2324_IkonPassSales_SG-IkonPurchasers
also suppressed in Last Chair list
9
TBD Purchasers
tbd
Suppress
​
​
There are no rows in this table
⁠

Last Chair Pass for Marketing

Rookies and those who may love a deal (low rfm) or purchased a ticket last year.
TLC Audience Makeup = 74,275
Column 1
Email-able QTY
Suppress or Include
ADP Name
NOTES
1
Diamond 3-4 (Low LTV)
34,558
Include
Diamond Score Individual LTV 3 and 4 - AMC-MNF
2
LVP (Low RFM)
49,715
Include
LVP (Low RFM)
3
22/23 Ticket Purchasers
2,459
Include
Winter Lift Tickets - Multiday - 22/23 Season - AMF-MNF
4
Rookies
18,640
Include
Zero Transactions Ever
5
23/24 Quad Pack Purchasers
530 (9/5/23)
Suppress
23/24 Quad Pack Purchasers
6
Local Pass Holder 23/24
983 (9/5/23)
Suppress
Winter Local Pass holders - 23/24 Season - AMC-MNF
also suppressed in TBD list
7
Ikon Pass Holder 23/24
25,673 (9/5/23)
Suppress
2324_IkonPassSales_SG-IkonPurchasers
also suppressed in TBD list
8
Last Chair Passholders
tbd
Suppress
​
​
There are no rows in this table
⁠

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