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23/24 Email Marketing Strategy
Email Marketing Strategy
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Season Goals 23/24
Special College Passes
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TLC Pass & TBD Ticket Audiences

About half of these lists overlap!

Third Best Deal for Marketing

Likely to stay and buy a ticket but not a passholder, included all Vermonters and past quad pack holders.
TBD Audience Makeup = 81,334
Column 1
Email-able QTY
Suppress or Include
ADP Name
NOTES
Quad Pack Purchasers 20-23
2,592
Quad Pack Purchasers - Seasons 20-23
Vermont Residence
25,036
Vermont Residence
Winter Lodging Propensity
60,600
Med High Very High Winter Lodging Propensity
Pass Holders Last 2 Years
47,957
Pass Holders Last 2 Years
22/23 Lift Ticket Purchasers
10,746
22/23 Lift Ticket Purchasers
22-23 Employee Passes
532
2223 Employee AMC/Ikon Passholders
Local Pass Holder 23/24
983 (9/5/23)
Winter Local Pass holders - 23/24 Season - AMC-MNF
Ikon Pass Holder 23/24
25,673 (9/5/23)
2324_IkonPassSales_SG-IkonPurchasers
TBD Purchasers
tbd
​
There are no rows in this table
⁠

Last Chair Pass for Marketing

Rookies and those who may love a deal (low rfm) or purchased a ticket last year.
TLC Audience Makeup = 74,275
Column 1
Email-able QTY
Suppress or Include
ADP Name
NOTES
Diamond 3-4 (Low LTV)
34,558
Diamond Score Individual LTV 3 and 4 - AMC-MNF
LVP (Low RFM)
49,715
LVP (Low RFM)
22/23 Ticket Purchasers
2,459
Winter Lift Tickets - Multiday - 22/23 Season - AMF-MNF
Rookies
18,640
Zero Transactions Ever
23/24 Quad Pack Purchasers
530 (9/5/23)
23/24 Quad Pack Purchasers
Local Pass Holder 23/24
983 (9/5/23)
Winter Local Pass holders - 23/24 Season - AMC-MNF
Ikon Pass Holder 23/24
25,673 (9/5/23)
2324_IkonPassSales_SG-IkonPurchasers
Last Chair Passholders
tbd
​
There are no rows in this table
⁠

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