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23/24 Email Marketing Strategy
Email Marketing Strategy
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Newsletter

Dropped (Revived Mountain Views)
light
New Idea: Blog Highlights

Mountain Views/ Blog Newsletter email

Audience (work for comm “emergency” too?):

Engaged

Locals
Passholders
Frequent Flyers

Cadence: 1st and 3rd weeks of the month. 1st of the month is more focused on newsletter and 3rd is more blog posts.

Layout: letter with ‘relevant’ promos

Notes:
Mtn Views and Blog - send to same audience
Newsletter and Blog emails - NOT different in sign-up/preference center
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Compare other related recurring emails:

News & Deals (biweekly) - value chasers, 1 and 2 LTVs
Blog (biweekly) - combining with Mtn Views

Dropped Audience
21-23 Ikon Passes within 55 miles of Warren – 5K
Within 40 miles of Warren – 26K
21-22 Sugarbush Passes – 7K
Over 14 Days in the 20-21 OR 21-22 season – 5K
High Octane, Seasoned Skiers, Crew Based Adventurers, Within Vermont – 13K
Old Mountain Views – 41K
Total: 68K (overlap with Deals & Deals: 46K)
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