Chapter 5: Putting Alignment Personas to Work
● Personas as Hypotheses: Reiterate the concept of Alignment Personas as hypotheses to be tested and refined through subsequent data collection and analysis. [53, 54]
● Guiding Design Decisions: Explain how to use Alignment Personas to: [55]
○ Prioritize features and functionality.
○ Develop user flows and information architecture.
○ Design interactions and visual elements.
○ Craft messaging and content.
● Communication and Collaboration: Illustrate how Alignment Personas facilitate communication and collaboration among teams by: [52]
○ Providing a shared language and understanding of user needs.
○ Reducing ambiguity and misinterpretations.
○ Aligning perspectives and decision-making.
● Managing requests that come in sideaways
○ “Sideways rainstorm’ idea?
● Evaluating New Ideas: Demonstrate how to use Alignment Personas to assess the relevance and potential impact of new product ideas or feature requests. [12]
● Managing Change: Explain how to adapt Alignment Personas to accommodate evolving business goals or market conditions, highlighting their flexibility and longevity. [56]
