Create email templates for collecting initial business goals
Business goals
Lists of metrics
template Business Goals Mad Libs:
Words for users
wants and needs
Candidates
Magical sentence
Use the dollar exercise sheet
Tools
Prioritzation matrix
Mapping chapter
Template for final personas
Page 2’s options
Book
JTBD
Chapter 2 data is no match for strong feelings.
people get married
my stupid fireplace
Promo/podcast
andy interview and adam
andy story—did the workshop with 15 people in the room. 4. months later came back into same room and talked about what he was doing and how it all tied back to the decisions they made in the workshop and every single one of them agreed.
adam— org that usually took 5 years to get things done. he watched them all click into agreement. the new homepage launched in 3 months, under budget
Old lists
People
Elaine rubin
phyl
rich cusick
liza lowinger
marko
mila goodman
natalie
blockchange
clients
briana
wsecu team
traca
Julie Francis on linked in journey mapping and personas course
women in prodcut
ADLININC SITE
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