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Schedule
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One day class
One-day persona class
· Introductions & orientation
· Introduction to personas
o Intro to personas: what are they and why should we develop them?
o Why they work and when they fail
o Specific examples from other companies who have used personas successfully.
· Overview of the persona lifecycle method
o Family Planning
o Conception and Gestation
o Birth and Maturation
o Adulthood
o Lifetime Achievement, Retirement, and Reuse
· Overview of persona creation methods
o Identification of categories of users as they are currently described at Alltel
o Assumption ‘sticky note’ exercise
o Data ‘sticky note’ exercise
o Sticky note clustering
o Identification of persona skeletons
o Prioritizing skeletons
· Using personas for site planning, design, evaluation, and release
o Persona-driven experience analysis (of your designs or competition)
o Persona-driven feature generation
o Persona-weighted feature matrix
· Time permitting: Personas and brand/value proposition/differentiators
Two day workshop
Two day workshop
Stakeholder Workshop Day 1:
Agenda
· Introductions & orientation
· Brand, business & customer goals for the redesign project
· Introduction to personas
o Why they work and when they fail
o Specific examples from other companies who have used personas successfully.
· Overview of the persona lifecycle method
o Family Planning
o Conception and Gestation
o Birth and Maturation
o Adulthood
o Lifetime Achievement, Retirement, and Reuse
· Persona effort goals review
· Persona creation exercises
o Identification of categories of users as they are currently described at Alltel
o Assumption ‘sticky note’ exercise
o Data ‘sticky note’ exercise
o Sticky note clustering
o Identification of persona skeletons
Post-workshop discussions with sponsors
· Review of progress (what worked, what didn’t)
· Preparation of materials for second workshop.
Stakeholder Workshop Day 2:
Agenda
· Prioritize skeletons
o Prioritizing skeletons is a key step in the persona lifecycle process.
· Identify any ‘data holes’ / additional data needs to complete prioritization
o Discuss strategy for collecting this data
· Overview of methods that can be used for site planning, design, evaluation, and release
· Persona-based experience review demonstration
o We can review your current site and/or you competition based on the persona skeletons we’ve prioritized (extent and depth of this demonstration will depend on time.)
By the end of the session, the goal is to have collaboratively created a basic set of and to have clearly identified the work required to finish them. During the rest of the workshop, we will explore ways to use the finished personas during the development process.
Post workshop discussions with sponsors
· Conclusions, listing of action items, and recommendations for next steps for the project, and planning for the ‘core team’ meetings
Deliverables:
2.1 Completed brand, business, & customer goals worksheets
2.2 Completed persona effort goals worksheet
2.3 Workshop summary, including all notes and insights
2.4 Ad-hoc persona descriptions
2.5 Prioritization conclusions
2.6 Data collection recommendations
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