Fill in the following sections to complete your brief, and then manage your team’s tasks below.
💡 Idea overview
Provide a concise explanation of the idea. Include a rough sketch if possible.
We’ve held a thumb wrestling tournament for the past 20 years—this year we want to take it international. We’d like to create a thumb wrestling website that will allow people across the globe to compete against each other and follow along with the tournament bracket.
How does this initiative tie into team and company goals?
Our company goal is to teach people to have fun with movement. Thumb wrestling teaches hand-eye coordination as well as agility while also fostering competition appropriate for all ages.
What's the underlying problem we've observed? Key examples to demonstrate? How will this create value for our customers?
Our previous tournaments have attracted a regional audience. However, our user research and social media data tells us that, if given the resources to participate, we could attract a global audience. Expanding the scope of the tournament would also further the reach of our company goals.
Can we validate or benchmark early in the process? How are you going to test that we've enabled the user to do X?
Prior to the tournament, we can track audience growth with sign-up data. After the tournament, we plan to send participants surveys asking for feedback on the tournament and the app’s user experience.
💰 Time & budget
How long will this take? What resources are needed?
From start to finish, we expect the project to take approximately two months and require support from Product, Design, and Engineering teams.
Team task tracker
Feel free to add or remove columns to the tracker to fit the granularity of the project. Duplicate this section to create another team-specific view. Note: "In Progress" items highlighted blue; "Complete" items highlighted green
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