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Jack's Donuts
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Brand

Theme: Modern classic. A blend of old school with modern design techniques

Voice

Inspirational
Wholesome
Clever/Witty

Style

Clean
Cool
Natural

Values

Sincere
Community-minded
Authentic

Characteristics

Positive
Ambitious
Fearless

Actions

Listen
Care
Comprehend

Mission

Jack's wants to redefine donuts. Every community deserves to enjoy a hand-made donut that makes them feel like they're home. (revisit)?



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