Insights + notes

Jack’s donuts menu is a search tag

Mobile usage is 4.5 higher than desktop

News section of website is trending

Issues with product quality

Should disappear with distribution

Lee doesn’t think customers care about website, but research and form responses clearly say otherwise

Coffee should be on par with donuts

Online ordering (especially mobile) is a must

Commissary/Distribution being built

Shipped to all locations

Partnerships for white-labeled products

Potential franchises cannot gather necessary info from website

Current franchises have no real home for their store

Blue collar donuts and coffee

“Hit Starbucks right in the mouth”. Meaning there’s really no reason

“Everywhere there’s a Dollar General we want a Jack’s”

App should have options for bag or box

Audience isn’t the elites. It’s small town, Dollar Store, blue-collar customers

Coffee and donuts are equal

Makes you feel like home

Regular folk

You can have your insert lawsuits pastry or famous pastry/cookie, but we make kick ass coffee and donuts for regularly folk

We don’t make fancy, we make delicious

Comforablity

Reminds you of your childhood

Convenience

Moms are #1

Donuts & Coffee

Separate details on page. Break down content on another page if necessary

Subscription

Notes

Why this will work

Because I’m a black man that grew up around black people and the world knows that America emulates what black people create and call there own. Now we have the best of both worlds. A CEO who’s an ally and a mind to create words that stick!

Marketing

We can play on Gen-X phrases because Millennials know it and Gen-Z stole it

Soccer moms/Millennials

“Better/Cheaper/Healthier than your cheap wine (and the expensive sh*t too)”

Gen-Z

Stop buying sheiny crap

Build your own teamu

You call that drip?

This is ain’t yo momma’s swag, but she can rock it too!

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