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What is the purpose of Gratitude For Nature ?

Our Purpose is to work towards achieving Net Gain in Pollinator Habitats. ​Why is this work important ?
The International Union for Conservation of Nature (IUCN) Red List reports that 16.5% of vertebrate pollinators, like birds and bats, face the threat of global extinction. This number jumps to a worrying 30% for island species.
While there's no global Red List assessment specifically for insects, regional and national studies paint a grim picture. In Europe alone, 9% of bee and butterfly species are classified as threatened, with populations declining for a significant portion (37% for bees and 31% for butterflies). National assessments, where available, often show an even more alarming trend, with over 40% of bee species potentially facing extinction.
Over 75% of the world's major food crops benefit from natural pollination, impacting both the quantity and quality of our harvests. These pollinator-dependent crops contribute a significant 35% to the total volume of food produced globally.
While the level of dependence on natural pollination varies, it's estimated that 5-8% of current global food production, with a staggering market value of $235 billion to $577 billion annually, relies heavily on this process.

What is a Pollinator Net Gain Unit ( PNGU)?

Pollinator Net Gain Unit (PNGU) defined as units that protect & regenerate 10 square meter of conservation land with primary target of achieving pollinator net gain, each with a unique geographic reference. A PNGU encompasses funding for 30 years of active management and a permanent legal conservation agreement, ensuring long-term protection and regeneration of the area's pollinators.
PNGUs build upon existing biodiversity compliance programs, which focus on achieving biodiversity gains relative to a business-as-usual scenario. These gains stem from legal protection against threatening land uses, active management to maintain habitat condition, and improvement activities to enhance habitat quality over time.
Unlike traditional biodiversity offsets, PNGUs are not designed to directly compensate for habitat loss. Instead, they serve as a mechanism to support net biodiversity gains and contribute towards global targets, such as the 30x30 goal of protecting 30% of the Earth's land and ocean by 2030.
This approach represents an evolution in biodiversity conservation, providing a framework for long-term protection, management, and enhancement of high-value areas, thereby supporting overall biodiversity gains and contributing to global conservation efforts.

Who are our Pollinator Habitat project management partners ?

Project management partners have been selected via extensive due diligence. They meet the following criteria ;
10+ years experience in nature conservation work
Experience in working with local people including indigenous peoples, state & federal governments
Knowledge of local natural ecosystem and pollinators
Prioritise the adoption of indigenous knowledge.

How do we ensure that the projects are protected over a 30-year term ?

Legally binding agreements with covenants that define land-use criteria. Also, binding incase of land transfers.

How do we ensure that the project meets the defined targets ?

While conservation covenants guarantee permanent protection, the real work lies in ongoing management. We don't just protect land, we ensure its active conservation.
A portion of each Pollinator Net Gain Unit (PNGU) sale goes directly to the land's conservation manager, funding essential work.
The remaining amount is secured in a trust, providing a steady annual funding for continued conservation efforts.
Ongoing Monitoring via eDNA Technology- Environmental DNA (eDNA) metabarcoding provides an opportunity to rapidly detect the presence of all floral visitors and pollinators.

Are PINGUs Tradeable ?

No, they’re not tradable or transferrable

Can I choose which projects I’d like to support ?


What is the breakup of project funds deployment ?

Platform Fees - 20% Funding facilitation,
Monitoring Tech & Reporting- 15% eDNA, hosting
Conservation & Regeneration - 65% Research, landscape design, site-development, ongoing management

Are the projects verified & audited by an independent third-party?


What is price of 1 PNGU unit?

Cost of 1 PNGU unit varies based on the land conditions and regional factors. It can vary between $20-60 / Unit Note* - 1 Unit represents 10 Sq meter Land Area

How do you select project sites for the creation of pollinator habitats?

Selecting a suitable site based on ecological and economic factors is crucial for ensuring the long-term sustainability of pollinator habitats. These habitats need well-suited environmental conditions that support the continuous thriving of pollinators within the project area. Locations adjacent to natural forests are more favourable, as they may facilitate the colonization of diverse butterfly species by providing a conducive environment.

How do PNGUs address greenwashing issues that have existed with nature conservation projects?

Ensures Net Gain unlike mono plantation projects.
Ongoing reliable at-site monitoring via eDNA technology
30 years project longevity
The Credits are not priced randomly to make them ‘cheap’, the pricing is determined by actual project development & ongoing conservation costs.
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