Promote

Below is a suggested marketing plan your Threads event, along with other resources.

Talking about IJM

Social Media

Promotional Materials

~2 Months Out

Students: Submit all promotional material your school needs to approve for use on campus. Hang flyers around campus if approved.

Set up meetings with any potential partner organizations or community members (campus ministries, student organizations, churches, local coffee shops, etc.).

For your initial contact, share what Threads is and how they can help by collecting clothes and coming to the pop-up shop. Keep in mind how Threads aligns with their mission and goals.

Bring printed materials or attach promo materials in an email (like the “Gathering Clothes” flyer) for them to hang in their organization spaces (e.g. fraternity/sorority houses, dorm buildings, church bulletins, community boards, etc) or for them to send out via email.

Post on your personal social media platforms and invite friends/family to join in.

This far out from the event, emphasize donating clothes as the primary call to action. Be sure to include where/how they can do this: Will you pick them up? Is there a donation box somewhere in the community?

Challenge: For every donation you get, try to take a picture to post on your Instagram story.

Tag whoever donated the clothes and thank them.

1 Month Out

Flood your community with posters about coming to the event.

Students: Reserve a time to table on your campus to promote the event.

Print out the Threads flyer with the date and time for you to pass out.

Post on social media that you will be tabling so you can encourage people to bring their clothes there to donate.

Make sure to have a box by the table for people to put donated clothes.

Post on social media (again)!

Post the first Instagram carousel and use one of the caption options provided.

Once a week, specifically highlight different donated pieces on your Instagram.

Post 1-4 items that have been collected.

You could make it a weekly story series of “The Week’s Top Picks!”

Touch base with any community groups or student organizations about coming to speak at their meetings.

Asking this far in advance gives you plenty of time to plan when you can come and practice your Threads pitch.

1 Week Out

Ask the leaders/members of partnering organizations & community groups to remind their members about the event (e.g. asking fraternity/sorority members to mention Threads during their chapter meetings).

Every day leading up to the event, post an Instagram story of an outfit made from the collected clothes.

Day of Event

Have volunteers/team members personally invite 5 people each to the event that day—this can include asking them in person or sending them a personalized text invite with the flyer attached.

Post the Threads logo with an invitation to come out to the pop-up shop on your personal social media and tag friends in it.

Make clear that the event is occurring that day and provide details on where it is happening.

While working the event, take pictures for your personal Instagram or your college chapter’s Instagram.

Be sure to tag @ijm and students, tag @simplecharity_ too!

After the Event

Post how much was raised and about the success of the event.

Make sure to thank everyone for participating and being part of this campaign for justice.

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