In our culture, the word "problem" is negative. Problems are seen as the cause of trouble and difficulty. Problems signify a failure of some sort. Problems can be threatening. Therefore, it follows, problems should be avoided.
But in Japan, problems are regarded as "Golden Eggs". It's good luck to find one. It's a chance to improve something. This positive context can be highly motivating. It moves us from a defensive and fearful attitude to an optimistic and proactive one.
- Nick Souter
(2) Start by searching for information that reveals the underlying logic of the problem.
Being a good framer is about being both a great anthropologist (able to capture the details and summarize a discussion) and being a great detective (what's the real issue here). As you’re working through an issue, keep asking “why” until you get to the root of an issue.
One of the trickiest challenges is knowing if the question you're focused on is truly the eigenquestion. One trick is to stack a list of questions and ask yourself - "if I had a clear answer to #1, would the answer to all the others be obvious?" Repeat this process until one question emerges.