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Value props

Scrollmark turns your social media followers into a profitable community that drives sustainable business growth, reduces acquisition costs, and builds valuable first-party data assets.

Value creation process

How does Scrollmark help build profitable communities?

It all starts with your existing followers who might engage with your posts every now and then and DM you for support.

Engage

Scrollmark's automated engagement systems catch these moments of interest, instantly responding.

"Hey sarah96urb, thanks for your interest in our moisture-wicking tees! Would you like to see more colors?"

Such timely, relevant, and personalized responses show that the brand is attentive and cares. Unlike standard marketing messages, these conversational DMs achieve 90% open rates and 25% click-through rates because they arrive at moments of peak interest and feel genuinely helpful rather than promotional.

Connect with data

At the same time, Scrollmark quietly builds a rich profile of each audience member, collecting valuable first-party data with every interaction.

When Sarah mentions she runs marathons in the comments, Scrollmark tags this preference.

When Michael asks about sustainable materials, that interest is recorded.

Product preferences, size information, activity interests, content engagement patterns, geographical location, and even color preferences all become part of your owned customer data asset, without a single intrusive survey. Of course, first-party data such as name, email, address, phone, and so on are scooped up as well.

This creates a powerful data flywheel that builds the foundation of the community and continuously strengthens it:

Each interaction generates valuable zero-party and first-party data that enriches customer profiles.

The enhanced data enables more personalized experiences in future touchpoints. When Sarah engages again two weeks later, Scrollmark remembers her running interest and suggests moisture-wicking gear specifically designed for distance runners.

These personalized experiences drive deeper engagement, which in turn generates more data, continuing the cycle.

As an added benefit, this growing data asset improves your product recommendations, content creation, and informs marketing and product development decisions.

Connect with recognition

Recognizing and rewarding engagement through social fan club programs further strengthens these connections.

When a customer shares a photo with your product, Scrollmark automatically acknowledges it, requests usage permission, and rewards them with exclusive perks like early access to new running collections for Sarah or sustainable product previews for Michael.

These recognition moments encourage emotional loyalty, lasting connections, and community belonging.

Grow

What started as inconsistent engagement becomes your most valuable business asset in the form of a thriving, profitable community that powers sustainable growth.

Communities provide direct, rapid feedback on products, so brands can iterate faster and reduce failed product launches. This creates more successful SKUs and higher inventory turnover rates.

Communities naturally produce authentic content that can be repurposed for marketing, reducing content creation costs while increasing conversion rates as UGC converts 4-5x better than branded content

Communities serve as real-time focus groups, revealing emerging trends, competitor insights, and unmet needs that inform product development and positioning.

New products launched to engaged communities typically reach breakeven faster than traditional launches due to immediate adoption and enthusiasm.

Communities frequently reveal unexpected ways customers use products, opening new market segments or product innovation opportunities.

Value props

Value props

Reduce CAC

Problem

Rising paid social costs and diminishing ROAS

Turn low engagement into active participation

Problem

Many brands struggle with low engagement rates despite having substantial follower counts

Streamline customer support through automation

Problem

High volume of repetitive customer questions consuming team resources

Build algorithm-resistant growth

Problem

Unpredictable algorithm changes affecting organic reach

Generate and manage authentic social proof at scale

Problem

Difficulty collecting and organizing credible UGC that influences purchase decisions

Grow organic reach and visibility

Problem

Declining organic reach due to platform algorithm changes

Grow your social following

Problem

Difficulty growing a social audience with genuinely interested followers

Identify and activate brand advocates

Problem

Inability to identify and leverage high-value community members who could become authentic brand ambassadors

Break through content saturation

Problem

Overwhelming competition for attention making it increasingly difficult to stand out despite rising content creation investments

Build privacy-first data assets

Problem

Privacy changes limiting third-party data

Turn social interactions into email lists

Problem

Difficulty converting social engagement (especially during high-volume giveaways) into email and SMS subscribers despite significant manual effort

Generate and license UGC at scale

Problem

Difficulty collecting and getting permission to use authentic UGC

Generate valuable insights for product and marketing decisions

Problem

Disconnect between social engagement and business intelligence for product and marketing decisions

Scale personalized engagement

Problem

Manual community management doesn't scale

Drive revenue from your community

Problem

Difficulty converting social engagement into direct revenue

Balance response with strategic community building

Problem

Teams stuck in reactive comment management without capacity to strategically nurture high-value community members

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Value props by persona

CMOs and marketing leaders

Reduce CAC, increase customer LTV, and build valuable data assets

Create community-driven growth immune to market forces

Build first-party data strategies for an increasingly privacy-focused future

For SMMs

Automate routine engagements while maintaining brand-authentic connections

Turn social activity into measurable business results

Changing perspective about social media from a content broadcasting channel to community building channel

Show clear ROI from social media efforts to leadership

For e-commerce managers

Convert social engagement into direct sales

Gather zero-party data to improve product and marketing decisions

Build community loyalty that increases repeat purchases

Reduce dependence on paid acquisition channels

Value compared to alternatives

1. Do nothing

Continue managing social media manually, missing engagement opportunities, and lacking clear ROI.

Cost of inaction:

Rising customer acquisition costs

Diminishing organic reach

Lost revenue from missed engagement

Growing gap in first-party data

2. Use multiple point solutions

Cobble together various tools for different aspects of social media management.

Disadvantages:

Fragmented data and experience

Higher total cost of ownership

Increased technical complexity

No unified community strategy

3. Hire more staff

Scale social media management by adding team members.

Disadvantages:

High fixed costs

Inconsistent coverage and response times

Difficulty maintaining consistent brand voice

Limited scalability during high-volume periods

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