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Dissecting comment sections of targeted ABM brands and showing what they could’ve done.

IG and LI (TikTok, if/when we do faceless vids)

Carousel posts to start, faceless reels if it takes off

Slide 1: This post got 131 comments. Guess how many the brand replied to?

Slide 2: 7 poor customer service accusations. 0 public rebuttals by brand.

Slide 3-5: With Scrollmark, here’s what could’ve happened.

CTA: Want a Scrollmark audit for your brand? Drop a 👀.

#WeSeeYouSMM

Mix of memes and Scrollmark pain-feature posts

IG, TikTok, and LI

Examples:

Your post popped off. Your boss wants you to ‘turn it into sales.’ Scrollmark: bet. - then we can show illustration of a process ad

Spongebob meme of drowning in papers with caption: When the post goes viral and you realize 43 people just asked about products.

Showing real Scrollmark journey runs

Whenever we create a new journey for any customer/prospect, Courtney can let me know and I can screen-record the run. Then create a reel, TikTok, LI vid from it.

IG, TikTok, LI

Caption can be something generic like Tree Hut is now powered by Scrollmark and once we get the results in, we can add an update on how much time was saved, how many emails were collected, how many click throughs happened

Scrollmark breakdown posts

Break down one feature at a time, show real-world use

We can simply re-purpose the vids for previous section

1 post = 1 use case

IG, TikTok, LI

Various formats - single image post, carousel post, vid - depending on how much we have

For example, for help tree use case, if we have a screen recording of a journey we created for a brand and on-demand demo created by JB, I can combine them to create a vid

Hot takes + POV posts, Gong style

Gong does it from their company LI, we’ll copy the same but do it on LI and IG

IG and LI

Social isn’t your content channel. It’s your customer insight engine.

If you’re still chasing strangers with ads while ignoring the people already commenting on your posts… good luck.

X% of product discovery now happens on social. So why are you still fighting AIOs on search for attention?

Your social media engagement isn’t noisy. It’s full of signals. Scrollmark helps you listen.

Benchmark data & insights

Marketers love these. We’ll create these all based on internal data from our work with Tree Hut, cocokind, etc.

LI and IG

Examples:

What % of retail and ecom comments have product interest? We analyzed 14,202 comments. Here’s what we found.

Top 5 questions customers ask on Instagram before buying

What kind of zero-party data can marketers collect from DMs? Here are the 7 categories that’ll make your retargeting 10x more effective

Comment dissection series

We break down real comment threads from targeted accounts and show how Scrollmark would’ve captured intent, recommended products, collected data, and triggered fan club perks.

We need to make it visual, using a format like:

“This comment → This trigger → This product journey → This sale.”

Your Social Team’s Burnout Score quiz

Ad and Post

“How burnt out is your social team really?” Take the 2-min quiz. Get your burnout score + real fixes.

LinkedIn carousel

Meta Story ad with poll format

Comment “burnt” to get the quiz via DM for Meta

⁠

Quiz (in Typeform / Outgrow / or Scrollmark)

Section 1: Situational Signals

How often does your social team reply to DMs/comments?

All the time, they're exhausted

Only when it's a crisis

We try but miss a lot

LOL, never

When someone asks about a product in a comment…

We DM them instantly

We add a link 3 days later

We hope they figured it out

Wait… people ask about products?

Biggest pain right now?

Too much engagement, not enough time

No idea who our fans are

Missing data we need

Boss wants results from vibes

Section 2: Capability Gaps

How are you collecting emails from social?

We don’t

Google Sheets

Klaviyo forms

Would love to automate it

Can you tell who your top 100 superfans are?

Yes

Sort of

No clue

Wish we could

Section 3: Team Reality

How many platforms are you managing?

2-3

All of them, send help

How many people do you have in your social team managing those platforms?

How would you describe your daily workload?

Structured and smooth

Constant whack-a-mole

A fire I’m pretending isn’t real

Crying in the comments

Results Page

You get one of 4 burnout personas:

The Firefighter You’re constantly reacting. Scrollmark helps you automate FAQs, capture leads, and surface key DMs so you can breathe.

The Sleepwalker Your engagement is asleep at the wheel. Scrollmark can help you reply fast and finally use that engagement to grow your list.

The Data Ghost You’re engaging, but not capturing. Scrollmark grabs emails, interest tags, sentiment, and syncs it to your CDP.

The Rockstar (with a price) You’re killing it - at the cost of your sanity. Scrollmark takes over the repetitive stuff so you can actually focus on strategy.

CTA:

Try Scrollmark for free

Book a demo

See how [Cozy Earth / Fox Racing / Crazy Games] did it

“Want your full score + personalized fixes via email?” Drop your email. We'll send your results + 3 quick wins.

Email 1: Your Score + Real Wins (Mini case study matching persona: “How Cozy Earth solved X with Scrollmark”)

Email 2: 3 things your boss will care about (Tie pain to metrics like lead gen, CDP sync, lower CAC)

Email 3: What Scrollmark automates for you by Tuesday

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