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Gabriela Abdalla Portfolio's
Bringing ideas to life through engaging and culturally relevant experiences :)
👇 Professional Highlights 👇
🔍 Detail-Oriented and Organized: My proficiency in these fundamental skills has been developed and refined throughout my career journey, encompassing nearly a decade of experience in marketing communications, five years dedicated to administrative and financial processes, recruiting and onboarding, alongside ongoing responsibilities in event coordination and design.
🛠 Project Coordination and Event Management: Expertise in coordinating educational programs, workshops, and events. Strong relationship-building skills and a track record of delivering impactful presentations. Experienced in developing and executing comprehensive marketing strategies, managing budgets, and utilizing design tools like Canva.
📱 Social Media and Promotional Skills: Proficient in managing social media channels, creating dynamic and aesthetically pleasing promotional materials, and analyzing data to measure success. Proven ability to connect with diverse audiences through effective digital marketing and social media management.
🎨 Passion for Learning Environments and Design: Co-led the learning committee to Impact Hub's and did a Master in Design, where I delve into cultural semiotics.
💡 Commitment to Odyssey Works: Enthusiastic about investing in the organization and growing with the Odyssey Program. Dedicated to supporting students and furthering an organization focused on innovative learning. Witnessing the impact of the Fall Cohort firsthand, I am eager to contribute to the behind-the-scenes efforts that make such transformative experiences possible.
👇 Top 5 Challenges vs. Experience 👇
This is how my approach and experience directly address the challenges presented to excel in the role of Program Manager:
✅ #1 Offer Operational Support
Challenge: Communicating with students regarding enrollment, travel arrangements, and inquiries.
Skills and Experience: Provided timely and responsive support as a Customer Service Manager for 30 startups during two rounds of "InovAtiva de Impacto Socioambiental", the largest startup accelerator program in Latin America. Three of these startups ranked among the top 10 impact startups in 2023. Conducted interviews with startups at the beginning, middle, and end of the program to track their socio-environmental impact and handled all inquiries and event participation engagement.
✅ #3 Event Coordination
Challenge: Collaborating with program directors and teachers for in-person events and arranging logistics for diverse events.
Skills and Experience: Coordinated startup participation and registrations, organized event itineraries, and liaised with local ecosystem partners for regional activation events in the InovAtiva program. Managed monthly online learning sessions for the Colibri committee and facilitated communications. Organized year-end conferences at Impact Hub, hosting 80+ participants for strategic management and learning activities. Managed communication for Demoday events and the acceleration program's closing ceremonies.
✅ #5 Communications & Design
Challenge: Designing promotional materials and managing social media promotions.
Skills and Experience: Developed communication strategies for Impact Hub programs and Pulsarmed Esthetic courses, excelling in marketing actions. Skilled in copywriting, Canva, and basic video editing, enabling effective promotional material creation and social media management.
✅ #2 Exceptional Organizational Skills & Impeccable Attention to Detail
Challenge: Ability to manage multiple tasks and projects efficiently while ensuring accuracy and thoroughness.
Skills and Experience: Managed communication and marketing for acceleration programs including "InovAtiva de Impacto Socioambiental", Sicredi, and Adyen. Led a design team, co-led the Colibri Learning Committee, and actively participated in socio-environmental and diversity committees. Organized and facilitated meetings with communication leads across 8 Impact Hubs in Brazil, managed Impact Hub Brazil’s brand projects (e.g., bi-weekly HubCast podcast, LinkedIn newsletters, social media), and oversaw impact reports. Known for precise time management and meeting deadlines.
✅ #4 Teaching Capacity
Challenge: Ability to substitute teach.
Skills and Experience: Mentored young participants in the Sicredi program, providing 30 hours of mentorship and guiding one participant to win second place at Demoday. Developed a facilitation track for Impact Hub mentors and program managers, based on Art of Hosting, Liberating Structures, and facilitation concepts. Managed and developed courses at Pulsarmed Esthetic and taught a master's class on semiotics, organizing course experiences and supporting speakers.
👇 Projects Samples 👇
I have been an individual microentrepreneur in Brazil since 2021 and have products and services in the areas of communication, marketing and teaching. My main products are training and content on different subjects, such as: communication and marketing, digital marketing, branding, integrative therapies and human development.
To maintain brand cohesion, I have a standard visual identity that forms part of all the materials I create and use, as can be seen below:
Infographic the 10 principles of Experience Design
Creation of an infographic with the 10 principles of Experience Design to be used in campaigns with different audiences. This is material that can be used in an email marketing funnel to nurture leads for the courses.
Carousel suggestion for Instagram
Creation of a suggested post for Odyssey Works' Instagram with content aimed at downloading the Guide Designing Experiences Instead of Things
Lecture and content development on Self-Awareness
Lecture and content development on Self-Awareness for Impact Hub employees
Lecture and content development on Social Media
In 2022, I gave a talk on social media for plastic surgeons at a medical conference in Florianópolis, Brazil.
Carousel post for Instagram and Facebook
I created an ebook in 2021 called Do It Yourself Digital Marketing aimed at health, beauty and wellness professionals. I marketed the ebook until last year via Hotmart and this was one of the materials developed for seling it.
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