Vision, Mission, & Values

Clearly state and evolve your organization’s reason for being, with this key team document.

Goals & Initiatives

Track your Team Goals & Initiatives here.

Resources

A library of important docs, artifacts, and tools.

Vision 👀

A vision statement is the overall direction of your organization. You may want to include how your product or users align with the work that you do.

“Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.” — Patagonia

Mission 🚀

While a vision plants a flag where you want to go, a mission statement answers the what, how, whom of getting there.

“What do we do?” — The mission statement should clearly outline the main purpose of the organization, and what they do.

“How do we do it?” — It should also mention how one plans on achieving the mission statement.

“Whom do we do it for?” — The audience of the mission statement should be clearly stated within the mission statement.

“What value are we bringing?” — The benefits and values of the mission statement should be clearly outlined.

Values ⚖️

Now that you shared where you’re going and how you might get there, create a set of values to capture the beliefs that you have about how you should conduct ourselves along the journey. This will shape your culture. Example:

Spotify’s values⁠

⁠

We’re all pioneers.

We’re original and creative in our thinking. To us, innovation is a default mind-set – a hard wired desire to improve things.

We’re all Spotify.

We’re stronger together. The better we collaborate, the more effective we are. When we’re working well across functions, we’re unstoppable.

We mean it.

The best relationships are based on mutual trust and respect. We want to be fair and transparent in everything we do. We don’t micro-manage, we trust each other to do a great job.

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