A vision statement is the overall direction of your organization. You may want to include how your product or users align with the work that you do.
“Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.” — Patagonia
While a vision plants a flag where you want to go, a mission statement answers the what, how, whom of getting there.
“What do we do?” — The mission statement should clearly outline the main purpose of the organization, and what they do.
“How do we do it?” — It should also mention how one plans on achieving the mission statement.
“Whom do we do it for?” — The audience of the mission statement should be clearly stated within the mission statement.
“What value are we bringing?” — The benefits and values of the mission statement should be clearly outlined.
Now that you shared where you’re going and how you might get there, create a set of values to capture the beliefs that you have about how you should conduct ourselves along the journey. This will shape your culture. Example: