The basics of strategy

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Your Ideal Customer

Understanding the daily experience and preferences of nonprofit professionals seeking Salesforce services and mentorship is crucial for tailoring your approach and marketing strategies effectively. Here's how you can answer the questions you've raised:
**1. What's Their Daily Experience Like?**
**2. What Scares Them, Frustrates Them, Pisses Them Off, Holds Them Back, Gets Them Excited, Brings Them Joy?**
Scares Them:** ​Frustrates Them:** ​Pisses Them Off:** ​Holds Them Back:** ​Gets Them Excited:** ​Brings Them Joy:**
**3. How Can You Help Them Reach an Ideal Outcome They Strive For?** You can help them by offering:
- **Customized Solutions:**- **Mentorship:**- **Efficiency:**- **Data Insights:**- **Cost Efficiency:**- **Impact:**
**4. Where Do They Hang Out Online?**
**5. Do They Prefer Short and Digestible or Long and Detailed Content?**
**6. Do They Prefer Blog, Video, Social, Course, Podcast, etc. Content?** Again, preferences vary, so it's ideal to offer a variety of content types:
- **Blog:** Written guides, case studies, and how-to articles. ​- **Video:** Tutorials, demos, and success stories. ​- **Social:** Quick tips, updates, and engagement with the community. ​- **Course:** Structured online courses for in-depth learning. ​- **Podcast:** Interviews with experts, discussions on industry trends.

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