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Objectives

Objectives are the high-level, aspirational goals that an organization aims to achieve within a defined timeframe. They provide direction and purpose, answering the question

"What do we want to accomplish?"

Make them clear and concise, using simple and impactful language.
Ensure they are meaningful, motivating, and aligned with the organization's strategic priorities.
Make them challenging yet attainable, pushing the boundaries of what is possible.
Keep them focused, usually limiting the number of Objectives to a manageable amount to maintain focus and clarity.
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Key Results

Key Results are specific, measurable outcomes that indicate progress towards the Objectives. They provide a quantitative and measurable way to track success and evaluate performance. Key Results should be concrete, specific, and actionable, answering the question

"How will we know if we are achieving our Objective?"

Make them measurable and quantifiable, using specific metrics or targets.
Ensure they are actionable and within the control or influence of the team or individual responsible.
Keep them focused on outcomes rather than activities, focusing on the desired results.
Limit the number of Key Results per Objective to maintain focus and clarity. Ideally, 2-5 Key Results per Objective.
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