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Side projects

Product Management

2022
- Present
Applying UI/UX research to redesign and develop an improved digital presence for a local cheese shop
Deliverable in progress
Redesigning a Capital One product to promote environmental consciousness and support green initiatives
For Capital One sponsored case competition across all US undergraduate students with 100+ teams (Wharton, Haas, Etc)
Team1229_CapitalOne_Case (3).pdf
1.8 MB
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Built an interactive web page () that enables users to access a list of over 125 categorized UCSD attractions and track exploration progress
Conducted 25+ user interviews with university students to gather requirements, create 5 key features, identify pain points, and improve navigational ease for launch
Key features: Day Trips, Individual Attractions, FAQ, Progress Tracker, and Feedback survey. Copy Button
Defined and implemented product growth roadmap including defining 5 key KPIs, conducting SWOT analysis and user testing, and executing GTM strategies resulting in 15,000 student instagram impressions, 4,000 page visits, and 50 user sign ups
KPIs: event counts, engagement time, unique visitors, returning visitors, and weekly active users
Currently using this project as inspiration to launch a new web-app(coded out) that leverages AI to optimize day trip planning based on parameters such as weather, traffic, holidays, personal interests and hobbies, mood, etc.

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