) that enables users to access a list of over 125 categorized UCSD attractions and track exploration progress
Conducted 25+ user interviews with university students to gather requirements, create 5 key features, identify pain points, and improve navigational ease for
Key features: Day Trips, Individual Attractions, FAQ, Progress Tracker, and Feedback survey. Copy Button
Defined and implemented product growth roadmap including defining 5 key KPIs, conducting SWOT analysis and user testing, and executing GTM strategies resulting in 15,000 student instagram impressions, 4,000 page visits, and 50 user sign ups
KPIs: event counts, engagement time, unique visitors, returning visitors, and weekly active users
Currently using this project as inspiration to launch a new web-app(coded out) that leverages AI to optimize day trip planning based on parameters such as weather, traffic, holidays, personal interests and hobbies, mood, etc.
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