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Email Follow upAutomated Reports for Chris (RyanD)Analyticsnot seeing all the reports - Ex Concessions etc.High Point Concessions reportingDe-Icing $18kGuardian BOG SituationPond follow UpPPC EFR and FR Campaign consolidation ApprovedHigh Point - Increase to $600Guardian - Geo Targeting - Increase to 25mi
Search Lost IS (budget) 57.66%.We’ve lost Imp Share ranking - 3rd 28% (top Smartstop 30%)Search Lost IS (budget) 66.79%Recommend consolidating separate campaigns into on for a stronger monthly budget since both facilities are serving the same neighborhoods. New Total Shared PPC Budget = $1650Very competitive market with REITs closely competing with us. Search Lost IS (budget) 69.98% (Inc from last month 66.79%)We’ve lost Imp Share ranking - 6th 15% (Dec from last month 3rd 28%) — top 34%)Consider budget increase to $1000. Healthy performance driving rentals and Sales calls. Imp Share at First 53%High Lost IS budget 77.10%low imp share 6th 15.33% (top 31%)- Comp with Public, AAA, ExtraRecommend double budget to $800Construction underway. Very small budget. Standing by to ramp up after constructionImp Share 4th 17.41% (Top 31%) - Comp w/ Public, Extra, Cube and AggregatorsSearch Lost IS (budget) 75.74%Strong performer. Driving rentals and Sales CallsHigh Lost IS budget 78.88%Imp Share 5th 18.05% (Top 36%) - Comp w/ Public, Extra, Cube and AggregatorsWe are now at the top of search imp share increasing the gap from our REIT competitors. Imp Share 1st 29.27% - Comp w/ Public, Extra, Cube, Prime, and Aggregators
Updated H1s across all locations to include Geo KWs and Street Address. Ex below.
Jan Insights
Notes
Google Ads
Copy 2 of PPC Budgets
Name
Monthly
Notes 2
East Flat Rock
$600.00
Flat Rock
$1,050.00
Gastonia
$500.00
Guardian (Indianapolis)
$1,200.00
High Point
$400.00
Mint Hill
$300.00
Mooresville
$1,325.00
Piedmont
$1,900.00
Updated 12.4
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