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DEC Insights

Notes

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Rental Trend

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Google Ads

Copy of PPC Budgets

Copy of PPC Budgets

Name

Monthly

Notes 2

East Flat Rock

$600.00

Flat Rock

$1,050.00

Updated 12.4

We are now at the top of search imp share increasing the gap from our REIT competitors. We are seeing REITs imp share 10+% below our ranking.

Will monitor and review once campaign matures. We may consider consolidating with EFR to improve budget aggression.

Gastonia

$500.00

Very competitive market with REITs closely competing with us. We sit at 5th 21.23%, Public 31.72%, Extra 25.16% and Cube 11.88%, aggregates sites driving competition up too. Consider budget increase to $1000.

Guardian (Indianapolis)

$1,200.00

Healthy performance driving rentals and Sales calls. Sitting 6th (18%) against comps. REITs significantly better imp share Public 39.70%, Extra 25.05%, NSA 28.72%. Room for budget increase. Consider increase to $1500

High Point

$400.00

Weak impression share due to low budget. Search Lost IS (budget) sitting at 77%. Sitting at 5th place against comps (15%). Getting beat out by Public, Extra, aggregates. Local competitors not far off - aaastorage4u, devon SS, prime. Consider budget increase to $1000

Mint Hill

$300.00

Construction underway

Very small budget. Sitting at 5th against comp. Primarily competing with Public, ExtraSpace, Cubesmart and Aggregates (selfstorage.com, storagearea.com, sparefoot)

Mooresville

$1,325.00

Strong performer. Driving rentals and Sales Calls

Piedmont

$1,900.00

Updated 12.4

We are now at the top of search imp share increasing the gap from our REIT competitors. We are seeing REITs imp share 10+% below our ranking.

Continue to monitor as the campaign matures

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