Supporting Tables

User Intent Level

User Intent Level

Level

Description

Worth pursuing?

Believes this product is the best solution & is ready to pay for it

Yes

Knows this product exists, but doesn't know it's the best solution yet

Yes

Problem is bad enough that they're looking for solutions

Yes

Experiencing the problem, but not bad enough to look for solutions

Not experiencing a problem this product solves

There are no rows in this table

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