Analogs help you quickly build mental models for what you’re building & how you can explain it. Each of these analogs should cater to distinctly different personas, some niche and some mass market.
Look at the most compelling brands & experiences around you; which of those have parallels for what you could potentially do? Which personas do they cater to? 👉 Note: in our actual Venice doc, we have over 40 of these enumerated... let your imagination breathe. You don’t have to build these; just write them all down to give your future self & team ways to frame problems you’re solving for various people and needs. 💥 Explode the potential options, then contract down to a super-focused wedge.