PRD Template: How to quickly get your entire team on the same page

Copy this template certified by Product School to align your team before shipping a new feature.

What is a PRD?
One of the most important roles of a product manager is to maintain communication and alignment around the product decisions you are making. Each stakeholder will have varying levels of understanding and context about why you are building a feature, so it’s your job to act as a bridge between stakeholders, your product team, and the customer.

Enter the product requirements document (”PRD”). It’s an essential tool in every great PM’s toolkit. A PRD provides context about an upcoming product feature to all the stakeholders involved, including the problem, proposed solution, launch plan, and progress updates. It’s meant to be a living document, constantly being updated and referenced as progress and circumstances change. It becomes the single link you send to anyone who wants to know more about a feature.

Use this PRD template

How to create PRD
Copy this doc
Write the PRD, including the problem, solution, launch plan, and stakeholders
Share the doc with the relevant stakeholders by clicking Share at the top of the page
Delete this intro text (everything above the line below)
PRD for [product name]
Problem
Target Audience
Who is dfdfexperiencing this problem? Be as specific as possible.

Problem overview
Describe the problem (or opportunity) you’re trying to solve. Why is it important to our users and our business? What insights are you operating on? And if relevant, what problems are you not intending to solve?

Goals & Success
What does success look like? What metrics are you intending to move? Explain why these metrics are important if not obvious.

Non-goals
List explicit areas we do not plan to address
Explain why they are not goals
These are as important and clarifying as the goals

Risks
What are the potential threats to achieving success? Are there external or legal risks to consider?

Solution
Key features
Give an overview of what you’re building. This could include an organized list of features or a discussion of you’re not building.

💡 Pro tip: Add sketches, wireframes, or whiteboards from Mural.


Example wireframe:
image 141.png

Key flows
Show some mocks/embeds of the experience. Link to any other documentation as necessary. In general, it’s helpful to organize these around certain user journeys / use cases. Show enough of a clickthrough where people can walk away with a reasonable understanding of how the product works.

💡 Pro tip: Embed a live Figma file to visualize key flows right in your PRD



Decision Log
Often decisions are made that might feel controversial. Log them here to everyone informed on key decisions and tradeoffs.
Search
Created By
Fungction
Status
Description
Decided On
1
MH
Hot Toko
Decided
Terdapat 3 Halaman di Hot Toko
Tentang Toko
Produk
Ulasan
3/10/2021
2
MH
Halaman Tentang Toko
Decided
Sesuai Design
3
MH
Halaman Produk
Decided
Sesuai Design
4
MH
Halaman Ulasan
Decided
Sesuai Design
5
MH
All Page - Logo Toko
Decided
From table vendors.image
2/18/2021
6
MH
All Page - Nama Toko
Decided
From table vendors.name
7
MH
All Page - Bergabung Sejak
Decided
From table vendors.crated_at
Only show Date
8
MH
All Page - Penilaian
Decided
Jumlahkan total rating yang di dapat dari product vendor tersebut di bagi total user yang memberi rating.
Jumlah total user yang memberi rating untuk produk di vendor tersebut.
9
MH
All Page - Produk Terjual
Decided
Jumlahkan keseluruhan quantity produk yang terjual dari vendor tersebut.
status_code = completed
10
MH
Tentang Toko - Alamat Toko
Decided
From table vendors.province_id
11
MH
Tentang Toko - Buka
Decided
Create New Coloum in table vendors “open_store”.
From table vendors.open_store
12
MH
Tentang Toko - Kualitas Produk
Decided
No Need
13
MH
Tentang Toko - Kontak - Email
Decided
No Need
14
MH
Tentang Toko - Kontak - Mobile
Decided
No Need
15
MH
Produk - Store Banner
Decided
Only 1 Banner.
Only Image
Deep Link only to product detail
16
MH
Produk - Highlight banner
Decided
Max 3 Banner
Image and video
Video play in banner
Deep Link only to product detail
17
MH
Produk - Sort “Semua produk”
Decided
Show all product sort by most purchases
18
MH
Produk - Sort “Harga Tertinggi”
Decided
sort by highest price to low price
19
MH
Produk - Sort “Harga Terendah”
Decided
sort by low price to highest price
20
MH
Produk - Sort “Terbaru”
Decided
sort by new product
21
MH
Produk - Paging Product
Decided
Maksimal 20 Product didalam satu halaman, jika lebih harus pindah ke halaman selanjutnya
22
MH
Ulasan - Filter “Semua Ulasan” (main filter)
Decided
Sort by new add rate
23
MH
Ulasan - Filter “Terbaru”
No Need
24
MH
Ulasan - Filter “Terlama”
No Need
25
MH
Ulasan - Filter “Tertinggi”
No Need
26
MH
Ulasan - Filter “Terendah”
No Need
27
MH
Ulasan - Filter “Terbaru”
No Need
28
MH
Ulasan - Rate 5
No Need
29
MH
Ulasan - Rate 4
No Need
30
MH
Ulasan - Rate 3
No Need
31
MH
Ulasan - Rate 2
No Need
32
MH
Ulasan - Rate 1
No Need
33
MH
Ulasan - Product Image
Decided
From table product_galleries.link and is_primary = true
34
MH
Ulasan - Rated
Decided
From table reviews.rating
35
MH
Ulasan - Review
Decided
From table
36
MH
Ulasan - Image Profile User
Decided
From table users.image if no image user spaceholder
37
MH
Ulasan - Created Rated & Review
Decided
From table reviews.created_at
38
MH
Ulasan - Pembeli
Decided
From table
39
MH
Ulasan - Media (foto & Image)
Decided
From table review_galleries.url_source type image and video
40
MH
Ulasan - Comment Store
Decided
Need new fungction and table
41
MH
Ulasan - Paging
Discussing
Max 10 review in 1 page, if more than 10 show in next page
There are no rows in this table


Launch Plan
Milestones
3
Timeline
3
Marketing press release
Work backwards by writing the press release before you build the feature. Here’s a good example:


Operational Checklist
1
Stakeholders
Keep stakeholders informed
Click below to subscribe to updates on this feature. The PM will include you in email updates, etc.

plus reaction
JH
PR
JB


Reviewer Signoffs
1
Pulse Check - How do you feel about this feature?
Uncheck the box to hide other teammates’ sentiments. When your team is ready to discuss, check the box to show all sentiments.

Add My Sentiment

Check to show everyone's sentiment (
3
submitted with average sentiment of
2.67
)

Search
Sentiment
Reflection
Submitted by
1
Love the new checkout flow!
LT
Lola Tseudonym
2
I’m confused as to why we’re not tracking metrics yet.
BD
Buck Dubois
3
I’d love to see more details on the audience we’re targeting
FM
Felix Marlin
There are no rows in this table


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