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Product Research & Design Work Flow Toolkit

Reseda H
You can use the below design template to guide you through the product design and user experience research process, feel free to change and add any section, update the prompts and customize to your own needs.
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📋 User Research Survey

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Sync with your own Typeform account to create your own user research survey
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Questionaries
First time EV buyer survey
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First time EV buyer survey
7/15/2023, 7:31 AM
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Survey Results
2
Response
What Makes You Want to Buy EV
i
Do You Find Easy to Get Infomation about EV
i
What Brands If Any Can You Think of
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Score
We Will Ask Some Questions about Your EV Purchasing Experience
i
1
yfo9wrhnhqovn7zeyfo9we430foa66wf
Environmental Friendly
6
Tesla
0
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2
3cj6gnn6ylhkl798633cj6gzotfuw3l7
Trendy
3
MachE
0
​
3
ygfrj5k7k6rw9mkqstv4ygfrj52rz8wb
Environmental Friendly
3
Tesla
0
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4
qfjx7761ydnlj524xk35qfjx7u5s8qio
Cost
5
Polestar
0
​
5
14qluwx1xvhr1nex14q1urlgnh7cbo3p
Convenient
3
Honda e
0
​
There are no rows in this table
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Do you find easy to get infomation
2
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What Brands if any can you think of
2
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💬 Conducting User Interviews

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Today, user researchers are faced with a tough problem of scaling user interviews. User interviews typically involving asking qualitative, open-ended questions. These questions are great at capturing the themes, motivations and more detailed information about a user. But require a lot time intensive work to summarize these findings and themes to the team.
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Using this AI powered form you can quickly scale running user interview. The AI assistant will summarize from the form results the key points, generate themes, run sentiment analysis.
Hover over the form and click “Publish form” to get a ƒorm link to share with participants.
Their form response will automatically show up in
User Interview Form Results
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with summary columns that are automatically filled in by the AI
User Interview Form
1
Can you share your interest level in electric vehicles? Have you considered purchasing one before?
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In your opinion, what are the most critical aspects an app should offer to make the EV buying process smoother?
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Are there any concerns or reservations you have about using an app for the EV buying process instead of traditional methods?
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Responses won't be saved because this doc is in play modeSubmit
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User Interview Form Results
1
Q1
Q2
Q3
Entire Interview summary
Q1 sentiment
Q2 themes
Q3 themes
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Interested in electric vehicles, still in research phase of purchasing
Comprehensive database of EV models with detailed specs and comparisons, user reviews and ratings, charging station info, and incentives would make buying process smoother
Reservations about using app instead of traditional methods, concerned about personal interaction and tactile experience, as well as security and trustworthiness of app
8
EV database with comparisons
User reviews and ratings
Charging station locations and incentives
Reservations about EV app
Personal interaction and tactile experience
App security and trustworthiness
Need for reliability and safety
2
Interest in electric vehicles has grown significantly in recent years
Comprehensive and up-to-date information about different EV models is critical for a smoother buying process
Ability to compare multiple models side by side would be extremely helpful
Estimated costs of ownership, including charging expenses and potential incentives or tax credits, is important
User-friendly and intuitive app is necessary
Reliable customer support is needed
Accuracy and trustworthiness of information provided by the app is a concern
Balance between convenience and maintaining a personal touch is preferred
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EV buying process information
Electric vehicle model features
Model comparison tool
Estimated ownership costs
User-friendly and intuitive app
Reliable customer support available
Accurate and trustworthy information
Balance convenience and personal touch
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👤 Persona Generator

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Fill out a brief persona description, the ✨ AI will generate a user persona.
Brief Persona Description
Goal
Age Range
Occupation
Background
1
Wants to buy a EV car
20-30
Software Engineer
Open
There are no rows in this table
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Name: Rachel Williams
Age: 25
Occupation: Software Engineer
Work in Technology Interests: Rachel is very interested in the latest advancements in electric cars and the technology behind them. She follows industry news and is always on the lookout for new innovations in the field.
Key Goals: Rachel's main goal is to buy an electric car. She wants to reduce her carbon footprint and believes that electric cars are the way of the future. She also wants a car that is reliable and efficient, and that she can use for both commuting and weekend road trips.
Frustration: Rachel is frustrated by the lack of information available about electric cars. She finds it difficult to compare different models and understand the features and benefits of each. She also feels overwhelmed by the number of options available and is unsure which car to choose.
Pain Points: Rachel's main pain point is the cost of electric cars. She wants to make a responsible choice for the environment, but she also needs to stay within her budget. She is also concerned about the availability of charging stations and the range of the car, as she wants to be able to travel long distances without worrying about running out of power.
Description: Rachel Williams is a 25-year-old software engineer who is passionate about the environment and the latest technology. She is interested in buying an electric car to reduce her carbon footprint and stay up to date with the latest innovations in the field. Rachel is frustrated by the lack of information available about electric cars and the overwhelming number of options to choose from. She is looking for a reliable and efficient car that she can use for both commuting and weekend road trips, but also needs to stay within her budget. Rachel's main pain point is the cost of electric cars and the availability of charging stations.
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🏔 User Journey

Use the below guidelines to map out the user journey
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Note: This is an example user journey map summarizing the steps that a person interested in learning about EVs may take, including researching, test driving, and purchasing an electric vehicle.
You will want to change/add columns to match the steps a user takes in your product.
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Step 1: Set clear objectives for your map
What sort of information are you hoping to gather and how will you use it? What insights do you hope to gain?
Step 2: Choose your pesrona
Your personas are representations of your target customers, you will want to do a journey map for each of your primary personas.
Step 3: Define stages and phases
A typical customer journey usually has four stages: the awareness stage, the consideration stage, the purchase (or decision) stage, and retention.
Step 4: Identify touchpoints
Identify all the interactions the user has with your product or service.
Step 5: Plot Emotions and Feelings
Add emotional context to each touchpoint
Step 6: Identify pain points and frictions
Highlight areas where the user may experience frustration or difficulty.
Step 7: Anlayze and identify areas for improvement
Use the journey map to identify areas for improvement and make changes to the user experience.

Persona Profile

Name: Emily Johnson
Journey Map
Stages & Phases
Search EV general information
Learn about different car brands offer EV
Find Dealers
Contact Dealers
Phase Name 5
Activities
2
browse EV on different companies’ websites
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Check online forums
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Feelings
5
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😀 easy to find
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😀 very well informed
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🙁 Confused
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🙁 Anxious
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😨 stressful process
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😡 hard to schedule appointments
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Painpoints
2
Hard to find comparison infomation
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Not sure what suits my needs most
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Touchpoints
1
...
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Opportunities
1
...
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Journey Map Summary

The journey map includes four phases: Activities, Painpoints, Touchpoints, and Opportunities. In the Activities phase, users browse different companies' websites to find information about electric vehicles (EVs), check online forums, and learn about different car brands that offer EVs. However, in the Painpoints phase, users find it hard to find comparison information and are unsure which EV suits their needs best. In the Touchpoints phase, there is no information provided. In the Opportunities phase, there is no information provided. Finally, in the Feelings phase, users feel happy and well-informed when they find the information they need, but confused and anxious when they don't. They also find it stressful to schedule appointments with dealers and feel frustrated when they can't find the information they need.
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🧠 Brainstorming

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✨ This section uses a Product AI assistant instructed to act as an expert product designer working in the technology industry for renowned companies like Apple, Google, Facebook and Coda and is knowledgable about user experience (UX), design, interface design, product development.

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Addressing the user’s pain points is one way we could guide what product features to build. ​Product AI assistant will try to come up with product features that can solve multiple pain points at once.
Pain points to Ideas generator
Describe the pain points the user is facing
✨ AI-generated Ideas
1
Finding Dealers is tough because it’s hard to schedule appointments and it’s a stressful process.
Integration with scheduling software to make it easier to schedule appointments with dealers
In-app messaging or chat feature to communicate with dealers without having to make phone calls
User-friendly search function that allows for quick and easy dealer discovery
Streamlined application process to reduce stress and simplify the overall process
Personalized recommendations based on user preferences and past interactions to help narrow down dealer options
There are no rows in this table
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Below is a general brainstorm where given an instruction prompt, our Product AI assistant will respond to the instruction.
General Brainstorm
Instruction Prompt
✨ AI-generated response
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suggest app ideas helps people find EV cost, brands comparions, charging info easily
A mobile app that allows users to compare the cost of owning an electric vehicle versus a gas-powered vehicle based on their location, driving habits, and other factors.
An app that aggregates information about various electric vehicle brands, including reviews, pricing, and specifications, to help users make informed purchasing decisions.
A map-based app that shows users the location of nearby charging stations, including real-time availability and pricing information.
A social network-style app that connects electric vehicle enthusiasts and allows them to share information, tips, and experiences with each other.
2
list of featuers for an app helps people find the right EV for them
Vehicle comparison tool
Range calculator
Charging station locator
User reviews and ratings
Price comparison tool
Electric vs gas cost calculator
Battery life and performance information
Manufacturer and model information
User-friendly interface design
3
suggest list of names of the app that helps people find right EV for them
EV Match
EV Finder
EV Select
EV Choice
EV Explorer
EV Navigator
EV Guide
There are no rows in this table
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🚀 Design Spec & Success Metrics

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✨ This section should help you document and define your product better, it aims to narrow the product scope and help the team stay focused

Product Overview

provide a summary about your product here

Owner

write the product owner name here

Team

write the team members’ names

Value Proposition

write a concise summary of why people needs to buy your services or products
Success Metrics & Criteria
Name
Checklist
1
Functionalities
Feature 1
Feature 2
Feature 3
Feature 4
2
Usability
Requirement 1
Requirement 2
Requirement 3
Requirement 4
3
Performance
Requirement 1
Requirement 2
Requirement 3
Requirement 4
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Key Milestones

Milestone 1
Milestone 2
Milestone 3

Out of Scope

topic 1
topic 2
topic 3

MVP

Minimum viable product, or MVP has enough features to attract early-adopter customers and validate a product idea early in the product development cycle. MVP should help your product team receive user feedback as quickly as possible to iterate and improve the product futuher.

🛠️ Prototyping

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Features List
Feature Name
Description
Related Persona
Related User Journey
1
EV cost comparision
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Painpoints
2
EV brand finder
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Activities
3
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4
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​
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There are no rows in this table
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Features Design Timeline
1
EV cost comparision
EV brands finder
Task 3
Jun 2024
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Nov 2024
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Dec 2024
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Month
TodayFit
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Timeline Table
1
Title
Start
Duration
Description
Person
Column 6
1
EV cost comparision
7/3/2023
15 days
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​
​
2
EV brands finder
7/5/2023
25 days
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​
​
3
Task 3
7/13/2023
10 days
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There are no rows in this table
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📝 Testing & Evaluation

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Product Features Review
Features Name
User Rating
User Feedback
Future Improvement
1
EV cost comparision
Open
Open
2
EV brand finder
Open
Open
3
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Open
Open
There are no rows in this table
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