Appendix

Market size

Are you going after a billion dollar market?
Summary
Your market should have a large number of potential customers and variety of channels to reach those customers.
Are you going after a big market (billions $B baby!)?
Lowering product costs and adding in product improvements can expand the market to reach new customers.

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Market size discussion
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Lorem ipsum
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Al Chen
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Market Size
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Exercise
How many customers in your target segment?
00000
20000
What is the annual revenue per customer?
00000
40000

Search
Market Penetration
Annual Run Rate
1
1.00%
$8,000,000
2
2.00%
$16,000,000
3
3.00%
$24,000,000
4
4.00%
$32,000,000
5
5.00%
$40,000,000
6
6.00%
$48,000,000
7
7.00%
$56,000,000
8
8.00%
$64,000,000
9
9.00%
$72,000,000
10
10.00%
$80,000,000
11
11.00%
$88,000,000
12
12.00%
$96,000,000
13
13.00%
$104,000,000
14
14.00%
$112,000,000
15
15.00%
$120,000,000
There are no rows in this table
👉 At a
15.00%
market penetration you would have an annual run rate of
$120,000,000





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